Mintel

We are a market intelligence and research agency providing consumer and market research, industry expertise, and data insights. Founded in 1972, our work combines market research, analysis, product intelligence, and competitive intelligence.

For market research, we conduct primary research and create data series to track trends and forecast. Our market analysis collects global trade, industry, and government data. Statisticians use this to create sizing models and future value forecasts. Product intelligence offers real-world examples of product launches that impact market numbers. Competitive intelligence keeps clients informed about rivals’ strategies, communications, and results.

We help businesses grow by looking at consumer demand, innovation strategy, and market expansion. We offer market intelligence downloads like consumer, food & drink, beauty & personal care, household, and global packaging predictions, alongside wellness trends, US CSD flavor trends, and K-Beauty reports. You can buy individual market research reports directly from the Mintel Store for immediate access to consumer insights, market sizing, competitor intelligence, innovation trends, and strategic recommendations. Our subscription service, Spotlight, also delivers market research, data, and expert analysis.

With over 50 years of experience and millions of data points, we combine expert analysis with technology. Our data capabilities track 40,000 product launches monthly across 86 economies and 270+ fast-moving consumer goods subcategories. We also survey over 1 million consumers across four continents. We employ nearly 200 analysts and consultants. We use data science to find hidden trends and AI-powered analytics to interpret insights. We serve a diverse client base, including major global businesses.

Our mission is to make insights simple, accessible, and essential for every brand, driving innovation and positive change. We aim to give clients a unique perspective on the consumer market and a clear roadmap to help their businesses grow. With over 50 years of experience, we focus on giving brands the clarity to act and the confidence to lead.

Mintel has an inquisitive community of futurists, strategists, scientists, engineers, and creatives. The company’s culture supports collaboration, with hybrid and remote working models. It emphasizes nurturing talent, encouraging creativity, and valuing expertise. Mintel is a client-focused team that provides a supportive environment. It focuses on professional development, employee well-being, and an inclusive culture. The company encourages knowledge sharing and offers online resources for skill development. Dedicated account teams and client servicing staff work together to understand clients. Mintel has over 1,100 employees from 50 nationalities, speaking 25 languages. Employee Resource Groups, like Mintel Diversity, Mintel Wellness, and Mintel Gives, are part of the culture.

We offer a hybrid working week with options for remote collaboration and a blended home/office work arrangement. Employees benefit from Flexi-Time, allowing flexible start and end times between 7:00 am and 11:00 am.

We provide opportunities for personal development, skill growth, and varied career paths, encouraging individuals to share what they learn. We organize social events frequently within departments and across the company. We provide a home office allowance to support remote work setups. Employees receive a generous holiday allowance, with the option to buy additional days, and an extra day off for their birthday. We offer two company-provided volunteering days per year for charitable causes.

Our offices have an open plan design with breakout areas, coffee machines, a pool table, and table tennis. Employees can also participate in Employee Resource Groups like Mintel Diversity, Mintel Wellness, and Mintel Gives.