Marketo Specialist

Job Description

Explore the Nortal experience!

🌐 Join our close-knit LATAM remote team: Connect through fun activities like coffee breaks, tech talks, and games with your team-mates and management.

🍃 Say goodbye to micromanagement! We champion autonomy, open communication, and respect for diversity as our core values.

⚖️ Your well-being matters: Our People Care team is here from day one to support you with everything from time-off requests to wellness check-ins.

Plus, our Accounts Management team ensures smooth, effective client relationships, so you can focus on what you do best.

Ready to grow with us? 🚀

Here’s what we offer you by joining us!

✨ Competitive USD salary 💲 – We value your skills and contributions!

🌐 100% remote work 🏢 – While you can work from anywhere, you’re always welcome to connect with teammates and grow your network at our coworking spaces across LATAM!

💼 Paid time off – Take the time you need according to your country’s regulations, all while receiving your full salary. Rest, recharge, and come back stronger!

🎉 National Holidays celebrated 🌴 – Take time off to celebrate important events and traditions with loved ones, fully embracing your culture.

😷 Sick leave – Focus on your health without the stress. Take the necessary time to recover and feel better.

💸 Refundable Annual Credit – Spend it on the perks you love to enhance your work-life balance!

🤝 Team-building activities – Join us for coffee breaks, tech talks, and after-work gatherings to bond with your Nortal family and feel part of our vibrant community.

🥳 Birthday day off 🎂 – Enjoy an extra day off during your birthday week to celebrate in style with friends and family!

About the project

As a Marketo Specialist,you will be a key player in our digital transformation, helping us implement modern B2B frameworks,such as Buying Groups. This is an ideal position for someone who is technically independent but eager to grow; we are looking for a specialist who is ready to learn and expand their skills into the Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA).

How you’ll contribute

✅Own the end-to-end setup of Marketo programs, including smart campaigns, segmentations, and asset management.

✅Work closely with the data team to handle filtering, purging, and the optimization of data moving in and out of Marketo.

✅Apply an understanding of Buying Groups and B2B account dynamics to ensure the tool reflects the client’s business transformation.

✅Maintain and optimize webhooks and CRM syncs to ensure a seamless flow of information across the stack.

✅Proactively learn and adopt new technologies within the Adobe ecosystem, specifically focusing on AEP and CJA.

This would make you the ideal candidate

✨Bachelor’s Degree in Computer Science, Engineering, or a related field.

✨7+  Years of hands-on Marketo Engage administration experience in a B2B enterprise environment.

✨Proven track record managing enterprise-level Marketo.

✨Experience with Marketo custom as well as OOB integration and bi-directional sync management.

✨Demonstrated expertisein integrating Marketo with Adobe Experience Cloud, social platforms, event platforms, and lead capture applications.

✨Experience working in cross-functional MarTech teams with Product Owners, Business Architects, and technical stakeholders.

✨Track record of implementing governance frameworks and ensuring regulatory compliance (GDPR, CASL, CAN-SPAM, CCPA).

✨Background in marketing automation/operations, campaign execution, and platform optimization.

✨Expert-level proficiency in Marketo Engage (Smart Campaigns, Email 2.0, Dynamic Content, Tokens, Snippets, Segmentations, Velocity Scripting is a plus.

✨CRM knowledge, including custom objects, workflows, process builder, and campaign member management.

✨HTML/CSS proficiency for email template and landing page customization.

✨Understanding of JavaScript for advanced tracking, form behaviors, and API integrations.

✨Experience with API integrations, webhook configurations, and RESTful services.

✨Familiarity with SQL or database query languages for data analysis.

✨Proficiency in data integration patterns and ETL concepts.

✨Knowledge of Adobe Experience Cloud ecosystem and understanding of Real-Time CDP, Journey Optimizer, and Customer Journey Analytics.

✨MarTech Stack & Integration Expertise.

✨General understanding of MarTech stack architecture and system interoperability.

✨Experience integrating Marketo with social platforms (LinkedIn, Facebook, etc), event platforms & webinar tools (Zoom, ON24, Webex, etc).

✨Knowledge of marketing data flows across CRM, marketing automation, analytics, and other MarTech tools/platforms.

✨Understanding of lead capture applications, form builders, and landing page platforms.

✨ Advanced English Level is required for this role, as you will work with US clients. Effective communication in English is essential to deliver the best solutions to our clients and expand your horizons.

What to expect from our hiring process

1️. Let’s chat about your experience!

2. Impress our recruiters, and you’ll move on to a technical interview with our top developers.

3. Nail that, and you’ll meet our client - your final step to joining our amazing team!

🎯 At Nortal, we’re dedicated to solving complex business challenges through cutting-edge technology and we believe in the power of tailored solutions. Whether you are passionate about transforming businesses with Generative AI, building innovative software products, or implementing comprehensive enterprise platform solutions, we invite you to be part of our dynamic team!

We would love to hear from you if you are eager to make an impact and join a collaborative team that values creativity and expertise.

Let’s work together to shape the future of technology!

🧑‍💻 Apply now!

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