Job Description
NeoWork is seeking a hands-on, execution-first B2B Growth Marketing Manager to drive day-to-day marketing operations for a scaling healthcare logistics platform. We are a HIPAA-compliant service operating across Virginia and expanding nationally, serving pharmacies, hospital systems, and labs that require high-urgency, compliant logistics partners. We are not a startup finding our footing; we are an established operator building a modern healthcare logistics platform, and we need a marketing function that matches that ambition.
In this role, you will be responsible for the end-to-end execution of marketing campaigns across SEO, content, HubSpot lifecycle flows, and website optimization. Working directly with the CEO and a Fractional CMO, you will translate high-level strategy into structured, high-output campaigns that drive engagement, qualified leads, and pipeline.This is a “builder” role—you will own and produce the work yourself rather than managing vendors or delegating tasks. You will be responsible for building vertical-specific Account-Based Marketing (ABM) plays, managing multi-touch nurture sequences in HubSpot, and crafting narrative-driven content using the StoryBrand framework. The ideal candidate is an entrepreneurial, results-driven operator who can open HubSpot in the morning and close it with tangible output.
Responsibilities
Account-Based Marketing (ABM): Build and execute vertical-specific campaigns targeting hospital systems, pharmacy groups, and labs.
SEO Optimization: Execute on-page SEO, produce blog posts from keyword briefs, and audit existing content to improve rankings.
Content & Messaging: Write B2B content using the StoryBrand framework, positioning the prospect as the hero and the company as the guide.
CRO & Lead Nurturing: Build and optimize landing pages and manage multi-touch nurture sequences and lead scoring in HubSpot.
LinkedIn & Email: Own the organic LinkedIn presence and manage all outbound lifecycle email and newsletters in HubSpot.
Experience: 5–8 years of dedicated B2B marketing experience; please note that B2C or e-commerce experience does not transfer to this role.
HubSpot Proficiency: Mandatory hands-on expertise with HubSpot workflows, sequences, lead scoring, lists, and reporting.
ABM Execution: Proven experience building and executing vertical-specific ABM campaigns, including sourcing and segmenting target account lists.
Content & SEO: Strong SEO fundamentals and the ability to write high-quality English copy for C-suite healthcare buyers.
Frameworks: Familiarity with the StoryBrand framework or an equivalent narrative-driven messaging methodology.
Technical Skills: Ability to build and optimize landing pages, manage LinkedIn outreach sequences, and execute lead-scoring models based on intent signals.
Work Style: Must be a self-sufficient, proactive operator comfortable working independently with asynchronous direction.
We offer health insurance for contractors
Holiday Extra Pay
The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client’s needs.
This is a 100% home-based position
We prioritize the mental health of our team members and offer mental health days to support their well-being.
In addition to the base salary, performance-based incentives are provided.
There is an annual review and appraisal process in place.
There are ample opportunities for professional growth and advancement within the company.
