Job Description
NeoWork is hiring a LinkedIn Media Buyer & Paid Ads Lead to manage and optimize B2B paid campaigns for a fast-growing partner. This role is focused on owning LinkedIn advertising efforts end to end, from campaign setup and audience targeting to performance analysis and continuous optimization.
You will work closely with marketing and revenue teams to execute data-driven campaigns, test creatives, and improve pipeline performance. This role is ideal for someone who is highly analytical, comfortable working with CRM data, and confident operating independently in a remote, async environment.
Responsibilities
Manage LinkedIn ad campaigns end to end, including setup, budgeting, bidding, and optimization
Build and refine audience targeting strategies, including matched audiences from CRM data
Upload, segment, and maintain audience lists from Salesforce or similar platforms
Execute A/B testing on creatives, messaging, and campaign structures
Monitor campaign performance and optimize based on key metrics (CTR, CPL, conversions)
Analyze data to identify trends, insights, and opportunities for improvement
Develop clear and actionable performance reports for stakeholders
Collaborate with marketing and creative teams to align campaign strategy and assets
Scale high-performing campaigns while maintaining efficiency and ROI
Stay up to date with LinkedIn Ads updates, best practices, and industry trends
3+ years of experience managing LinkedIn Ads campaigns
Strong expertise in LinkedIn Campaign Manager
Experience working with CRM data (Salesforce or similar)
Solid understanding of targeting, bidding, and budget optimization
Strong analytical skills and data-driven mindset
Experience running A/B tests and improving campaign performance
Ability to work independently in a remote, async environment
Strong English communication skills (written and spoken)
High attention to detail and organization
Preferred Tools
LinkedIn Campaign Manager
Salesforce or similar CRM
Google Sheets or Excel
Google Analytics or similar tools
HubSpot or other marketing automation platforms
Looker, Tableau, or similar data visualization tools
We offer health insurance for contractors
Holiday Extra Pay
The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client’s needs.
This is a 100% home-based position
We prioritize the mental health of our team members and offer mental health days to support their well-being.
In addition to the base salary, performance-based incentives are provided.
There is an annual review and appraisal process in place.
There are ample opportunities for professional growth and advancement within the company.
