Job description
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
So, what’s the role all about?
As the Head of Field Marketing, you will lead the strategic planning and execution of regional marketing initiatives that drive pipeline growth, accelerate sales opportunities, and strengthen brand presence across the Americas. You’ll collaborate closely with sales, channel partners, and cross-functional teams to deliver impactful campaigns, events, and account-based marketing programs tailored to regional needs.
How will you make an impact?
- Design and execute integrated campaigns that generate qualified leads and accelerate sales opportunities.
- Plan and manage field events including roundtables, trade shows, executive dinners, and roadshows.
- Align marketing initiatives with regional sales priorities, pipeline goals, and territory targets.
- Lead and scale account-based marketing programs to drive account expansion and product adoption.
- Co-market with channel partners, resellers, and alliances to amplify reach and impact.
- Manage regional agencies, event vendors, and budgets to ensure cost-effective execution.
- Coordinate cross-organizational efforts across territories, segments, and portfolios.
- Drive operational excellence through scalable processes, best practices, and continuous improvement.
- Set and track KPIs for all marketing initiatives, ensuring alignment with corporate objectives.
- Leverage digital marketing strategies to support acquisition, cross-sell/upsell, and adoption goals.
- Build and nurture executive-level relationships across internal and external stakeholders.
Have you got what it takes?
- Highly organized and capable of managing multiple programs and timelines.
- Strong stakeholder management skills, bridging central and regional teams.
- Analytical mindset with comfort in tracking KPIs such as pipeline contribution and ROI.
- Adaptable and thrives in fast-paced, dynamic environments.
- Proven leadership in building high-performing, inclusive teams.
- 10–15 years of B2B field/regional marketing experience (enterprise SaaS or technology preferred).
- Demonstrated success in delivering marketing-sourced pipeline and accelerating opportunities.
- Expertise in events, demand generation, and digital marketing.
- Strong collaboration skills with sales and cross-functional teams.
- Ability to localize global campaigns and execute them end-to-end.
- Excellent project management and budget oversight capabilities.
- Data-driven approach with experience in ROI and pipeline reporting.
Education:
- Bachelor’s degree in Marketing, Business, or related field. Advanced degree strongly preferred.
Enjoy NICE-FLEX!
At NiCE, we work according to the NiCE-FLEX hybrid model, which enables maximum flexibility: 2 days working in the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere
What’s in it for you?
Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NiCE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NiCEr!
Requisition ID: 8861 Reporting into: CMO
Role Type: Manager
About NiCE
NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
