Job Description
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Influencer Manager
Location:London, Hybrid 3 days per week
About the role:
You’ll be the person who connects a global beauty brand with the creators who bring its brand to life in the most authentic, relatable way across social. This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management. You’ll develop and manage the creator community end to end, shaping how the brand partners with influencers and content creators to drive reach, engagement, and genuine advocacy.
This brand’s relationship with creators is different from most beauty brands. The people who represent us need to genuinely reflect the diversity, honesty, and purpose the brand stands for. We’re looking for someone who understands that influencer marketing isn’t about reach alone. It’s about finding and partnering with creators whose audiences trust them, whose content feels real, and whose values align with our commitment to inclusive beauty and self-esteem.
Success means a thriving, well-managed creator community that delivers consistent, high-quality content, a programme that scales across markets, and influencer partnerships that feel as authentic to audiences as they do to the creators themselves.
What you will be doing:
Creator Identification and Recruitment
Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent brand values and resonate with target audiences across platforms
Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty
Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status
Community Management and Engagement
Develop and manage creator engagement programme, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships
Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to brand purpose
Create and distribute regular community communications, such as newsletters, updates, and exclusive content
Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight
Ideate and produce creative product mailers and gifting activations that surprise and engage creators in ways that feel personal and on-brand
Campaign and Content Activation
Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices
Develop creative briefs for influencer content that give creators clear direction while leaving room for authentic, platform-native expression
Coordinate with the creative and social teams to ensure influencer content is integrated into broader content calendars and campaign plans
Track and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations
Performance and Reporting
Report on influencer campaign performance, community growth, engagement metrics, and programme impact, using data to refine strategy and demonstrate value
Monitor creator content quality and audience response, identifying what’s working and feeding learnings back into briefs and strategy
Track programme operations including newsletter engagement, event participation, and community health metrics
Programme Development and Scaling
Shape and refine the creator programme’s processes, tools, and ways of working, building a model that is efficient, scalable, and replicable
Support the expansion of the creator programme into additional markets, adapting the approach for different regions, platforms, and audiences
Contribute to the wider studio’s influencer strategy, sharing best practices and insights that raise the standard across the team
Client Partnership
Partner with the brand team on influencer strategy, presenting programme updates, campaign results, and recommendations with clarity and confidence
Manage client feedback and approvals within the influencer workflow, keeping stakeholders informed and the process running smoothly
What you need to be great in this role:
3-5 years of experience in influencer marketing or creator management, with a focus on consumer brands, ideally in beauty, personal care, wellness, or FMCG
A proven track record of identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
Experience building and maintaining ongoing creator communities or ambassador programmes, not just one-off campaign activations
Strong project management skills, with the ability to manage multiple creator relationships, campaigns, and workstreams simultaneously without dropping detail
An understanding of influencer contracts, usage rights, disclosure regulations, and compliance requirements
Creative thinking, with the ability to develop engaging briefs, gifting concepts, event ideas, and community activations that strengthen creator relationships
Confidence presenting to and partnering with brand clients, with clear and structured communication skills
Experience using influencer management platforms and tools (such as CreatorIQ, Traackr, Grin, or similar) and social listening or analytics tools
Strong analytical skills, with the ability to report on campaign performance, interpret engagement data, and translate findings into actionable recommendations
An authentic interest in creator culture and social platforms, with an understanding of what makes influencer content feel genuine versus forced
An appreciation for inclusive representation, with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds, identities, body types, and experiences
Highly organised, with a proactive, solutions-focused approach to managing complexity
Professional proficiency in English; additional languages are a plus, particularly if relevant to multi-market expansion
Req ID: 16830
#LI-SL1 #LI-HYBRID #LI-MIDSENIOR
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
