Job description
Title: Senior Product & Optimisation Manager
Location: Hybrid with a quarterly in-office visit - London
Position: Permanent
About PetLabCo…
PetLabCo. is the world leader in DTC pet supplements with 50%+ market share, 9-figure revenue, profitable and rapidly growing with ambitious plans for global expansion. We have a loyal community of loving pet parents and over 5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.
A Day In The Life…
We move fast and this senior role requires comfort operating across both strategic change and hands-on execution. You will own a complex, always-on trading and optimisation programme, balancing immediate performance opportunities with longer-term initiatives that compound value. Thriving here means knowing when to zoom out to shape direction and when to dive deep to drive outcomes.
Reporting to the Head of Product and Optimisation within Growth, you will lead the scope, and delivery of our DTC acquisition roadmap, focusing primarily on the USA, Canada and UK markets. You will be accountable for end-to-end performance, ensuring strategy and optimisation are tightly connected and commercially impactful.
You will operate within a strong experimentation culture, using data, insight and structured experimentation to shape the roadmap, prioritise opportunities, and validate impact. Deep experience designing, running and scaling experiments in a trading environment is essential.
This role requires driving efficiency across technology teams and sprint planned workflows while setting the standard for trading through exceptional on-site customer experience. As a subscription-led business, the focus is on optimising for profitable long-term lifetime value rather than just short-term wins. This demands a deep understanding of the end-to-end customer journey, strong analytical capability and expert ownership of the website shopping experience and product detail page performance, in particular.
No two days are the same. You will move fluidly between:
- Shaping ideas and hypotheses through insight and experimentation
- Delivering change through prioritisation, planning and execution
- Analysing performance and translating data into actionable insights
- Solving complex problems across trading experience and technology
- Communicating progress, impact and learnings clearly and confidently
This role rewards curiosity, adaptability and the ability to turn ideas into measurable impact at pace.
Your day to day will look a little bit like this…
- Continuously monitor and analyse growth metrics and business performance, providing insights and recommendations for optimisation.
- Manage and lead multiple growth projects from inception to completion, ensuring project goals and objectives are met.
- Work comfortably on both short-term trading initiatives and long-term strategic growth.
- At PetLabCo., we value experimentation, so confidently leading initiatives from ideation through to delivery, measurement, and decision-making is essential.
- Collaborate with various teams, including UX & Design, Product Delivery, Engineering, Compliance, and Data, requiring strong teamwork skills.
- Work closely and collaboratively with the team to guide and support more junior members in their delivery flows, whilst maintaining oversight of end-to-end product and experience optimisation.
- Stay updated with industry trends and best practices that support growth, including conversion rate optimisation and experimentation methodologies.
What You Need…
Deep understanding of end-to-end trading metrics including CAC, conversion rate, AOV, acquisition mix and Lifetime Value
Extensive experience in trading and optimisation specifically focused on maximising Lifetime Value through experimentation, user experience improvements and data driven prioritisation
Extensive experience in experimentation methodologies including A/B, MVT and split URL testing with a strong grasp of best practice and statistical rigour
Strong ability to discover and prioritise opportunities using both quantitative and qualitative insight
Proficient in data driven insight discovery using analytics and behaviour tools such as Google Analytics, FullStory, Hotjar, Glassbox and Content Square
Experience working with experimentation and testing platforms such as Optimizely, Adobe Target, VWO and Webtrends Optimize
Strong capability in producing clear objective driven briefs for design and copy grounded in trading priorities data and research
Strong experience operating end-to-end product delivery workflows from road mapping and sprint planning through to delivery, using Jira to define requirements for design, development, copy, compliance and to coordinate cross functional execution
Good understanding of core UX principles to support ideation and solution design from insight led discovery
Excellent communication skills and empathy enabling effective collaboration with teams and stakeholders is essential
Experience in project management and resource planning
Familiarity with HTML CSS and basic web development principles is a plus
Private Health Care through Vitality
Generous Annual Leave - 28 days + public and bank holidays
Help@Hand– Employee Assistance Programme
Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
Nursery Salary Sacrifice Scheme
Generous Learning and development budget – We always want you to keep learning.
Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin once a year.
Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
Working Environment – dogs are welcome!
Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, WellHub.
Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental
Diversity & Inclusion Statement
PetLabCo. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!
