Product Marketing Manager

Job Description

ABOUT PLACER.AI:

Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.

What sets us apart? We’ve built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.

Our growth reflects the market’s demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America’s fastest-growing tech companies. We’re creating a $100B+ market opportunity, and we’re just getting started.

Named one of Forbes America’s Best Startup Employers and a Deloitte Technology Fast 500 company, we’re building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.

SUMMARY: Placer.ai is seeking a strategic and detail-oriented Product Marketing Manager to join our fast-paced team. In this role, you’ll take ownership of high-impact initiatives—from crafting intuitive in-app messaging and product guidance to developing compelling collateral that moves the needle on adoption. We’re looking for a gifted writer who thrives in a cross-functional environment, partnering closely with Product, Engineering, and customer-facing teams to bridge the gap between data and value. As a proactive self-starter, you’ll independently manage multiple projects to drive measurable results. If you have a gift for translating dense, technical data methodologies into clear, persuasive stories—and you’re energized by using AI tools to work faster and smarter— we want to talk to you!

RESPONSIBILITIES:

• Support new product launches by crafting persuasive customer-facing messaging and collateral that drives awareness, engagement, and education around new features.
• Create and maintain high-impact marketing assets, including one-pagers, presentations, and videos that articulate product value and drive adoption across key audiences.
• Develop user-friendly knowledge base and Academy articles that guide users through feature functionality, usage, and underlying data methodologies.
• Generate segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption.
• Collaborate cross-functionally to shape product communication based on customer feedback and market needs.
• Establish clear KPIs and regularly report on performance, using data to measure impact, optimize campaigns, and inform future product marketing initiatives.
• Leverage AI-powered tools (e.g., LLMs, image generators, automation platforms) to accelerate content creation, streamline workflows, and enhance the quality of marketing deliverables.

REQUIREMENTS:

• 3+ years of experience in a Product Marketing role, preferably at a B2B SaaS company
• Native English speaker - A MUST
• Bachelor’s degree in business, marketing or related discipline, Master’s preferred
• Stellar writing skills, with the ability to distill complex, technical concepts into concise, jargon-free language that both educates and persuades (writing samples will be requested)
• Strong editorial judgment, including the ability to effectively direct, evaluate, and refine AI-generated content to meet brand voice and quality standards
• Ability to juggle multiple projects while effectively prioritizing and managing your time to address multiple responsibilities within a fast-paced, dynamic environment
• Proven track record of contributing to successful product launches
• Demonstrated ability to collaborate effectively with different teams, including Product, Solutions Engineering, Customer Success, Sales, Operations, and others
• Comfort and proficiency using generative AI tools to enhance productivity across writing, research, analysis, and content development
• Excellent project management skills
• Attention to detail
• Data-driven, analytical approach to problem-solving. Experience using AI tools to synthesize data, surface insights, and inform content strategy.
• Deep curiosity and customer empathy
• Mastery of Google Workspace, including Gmail, Google Slides, and Google Sheets
• Experience using Figma, Skilljar, Hubspot, Salesforce, Highspot, Appcues, and Gemini would be a big plus
• Experience working with global, distributed teams is desirable

WHY JOIN PLACER.AI?

• Join a rocketship! We are pioneers of a new market that we are creating
• Take a central and critical role at Placer.ai
• Work with, and learn from, top-notch talent
• Competitive salary
• Excellent benefits
• Hybrid work model that balances remote focus with in-person collaboration

NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER

• Placer.ai in a nutshell
• Placer.ai’s recent $100M round C funding (unicorn valuation!)
• Placer.ai’s data
• Placer.ai in the news
• COVID-19 Economic Recovery Dashboard

Placer.ai is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.

Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.