Job Description
ABOUT PLACER.AI:
Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.
What sets us apart? We’ve built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.
Our growth reflects the market’s demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America’s fastest-growing tech companies. We’re creating a $100B+ market opportunity, and we’re just getting started.
Named one of Forbes America’s Best Startup Employers and a Deloitte Technology Fast 500 company, we’re building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.
SUMMARY:
Placer is hiring a Sales Development Manager to lead a team of 6-10 outbound SDR’s. This team owns our outbound pipeline. They book the qualified meetings that turn into closed won revenue, and they’re where the next generation of Placer sales talent gets developed. We’re looking for someone who wants to build a high-performing team, not just run one.
You’ll lead the team, develop the reps on it, and represent the function across the broader sales org. The work this team does feeds every Account Executive’s pipeline at Placer.
RESPONSIBILITIES:
- Hire and ramp SDRs with a high bar. Lead the onboarding from Placer fluency through cold call certification, and get new reps booking pipeline as early as possible.
- Coach each rep based on what they actually need. Run a consistent operating rhythm and work with them on the things that will move their numbers: time management, prospecting strategy, objection handling, active listening, and qualification.
- Manage to the number, not to the activity. Watch the leading indicators, catch reps who are off pace early, and make the calls to get the team back on plan.
- Give sales leadership a clear, honest read on the team each week. Translate Salesforce data into what the team is producing, what’s behind the numbers, and what you’re doing about the gaps.
- Work directly with sales and marketing counterparts on pipeline strategy, account targeting, and outbound campaigns. Represent the team well in those conversations and keep team motion aligned to company priorities.
- Build the resources that make the team better: sequences, talk tracks, account research frameworks, and a prospecting library every rep can pull from.
- Build a team people are proud to be part of: high accountability, high ambition, and standards everyone holds themselves to.
- Push the function forward. Double down on what’s working, fix what isn’t, and keep evolving the playbook.
REQUIREMENTS:
- Experience in sales development as both a high performer and a leader. You’ve carried a quota and coached others through carrying theirs.
- A track record of building, ramping, and developing high-performing teams. You’ve hired reps who became great, and you know what made the difference.
- Comfortable working in Salesforce. You build and read your own reports and use the data to make decisions, not just to report up.
- Coaching instincts that are specific. You can sit in on a call, hear what worked and what didn’t, and tell the rep how to be sharper next time.
- High judgment under pressure. You know when to invest more in a rep, when to course-correct, and when to make a harder call.
- Strong written and verbal communication. You can build trust with reps, hold the room with leadership, and represent the team well across the org.
- Hungry, resilient, and competitive. You take losing personally enough to get better, and you take winning seriously enough to share it.
- Comfortable moving fast without perfect information. You can make the call, run the play, and adjust as the data comes in.
WHY JOIN PLACER.AI?
Join a rocketship! Take a central and critical role at Placer.ai
- Work with, and learn from, top-notch talent
- Competitive salary
- Excellent benefits
The U.S. annualized pay range for this position is $50k - $55K. This role is eligible to receive sales-based commission for annualized on-target-earnings of $85 - $100K. Base pay offered within the stated range may vary depending on multiple individualized factors, including job-related skills, professional experience, education and licenses (if applicable), work location and compensation market data.
Base pay is just a part of our total rewards program. Placer provides medical, dental and vision coverage as well as flexible time off, 401K and equity awards for certain roles.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER
- About Placer.ai
- Placer.ai’s $100M round C funding (unicorn valuation!)
- See our data in action at The Anchor
- Placer.ai in the news
- Video: About Placer for Commercial Real Estate
Placer.ai is committed to maintaining a drug-free workplace and promoting a safe, healthy working environment for all employees.
Placer.ai is an equal opportunity employer and has a global remote workforce. Placer.ai ’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai ’s Human Resources Department to make the need for an accommodation known.
