Senior Organic Search Strategist

Job Description

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Senior Organic Search Strategist’s role is to create and execute on custom Organic Search strategies that align with the client’s KPIs using all aspects of Organic Search including on-page SEO, technical SEO, off-page SEO elements and informational SEO Content. He/She is a great communicator who can explain SEO and SEO Content strategies to various clients ranging from C-levels, non-marketing POCs to SEO experts. He/She explains the “why” behind the strategy in order to get strong buy-in from the client for speedy implementation. He/She is a problem solver who pivots their strategy based on account performance leveraging both transactional/lead gen pages as well as article content when needed. He/She is constantly learning about updates to Google’s algorithm and brainstorming new strategies to move the needle for clients. He/She is a strong internal communicator who also mentors & coaches junior team members to grow their own skill sets.

Responsibilities:

• Advanced understanding of all aspects of organic search including on-page, technical, off-page, and SEO content. Work autonomously to think outside the box and craft custom organic search strategy as needed to help clients hit their goals
• Knowledge of recent algorithm updates, ranking factors, and industry best practices
• Excellent storyteller: Able to explain organic search performance, how it assisted other channels in the funnel, how it affects the client’s business, and recommended next steps
• Advanced knowledge in using analytical tools necessary for SEO performance and reporting including Google Analytics, Google Search Console, SEMRush, AHREFs, Moz, Screaming Frog, & others
• Strong time management & organization skills
• Comfortable setting expectations & pushing back on strategy with clients when needed
• Strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses. Can clearly communicate how articles/blog helps support bottom of funnel pages to get client buy-in on top/middle of funnel content
• Problem solves performance & strategy challenges
• Creation of clear, strategic short term & long term roadmaps to accomplish client’s goals
• Handles client challenges related to the channel. Proactively finds solutions, and builds organic search Blueprints and Schedules. Manages accounts with the highest workflow volume or complexity with positive feedback (mix between enterprise, growth and core accounts)
• Thinks beyond PDM existing organic search deliverables to move the needle
• Establish organic search goals & forecasts for any scenario (and knows when to adapt or re-forecast as needed)
• Ability to delegate with clear direction. Proactively identify workflow that can be executed by support resources
• Leads trainings and plays an active role in team member development within department
• Successful at rapport building to help establish client trust as organic search authority
• Present new SEO and content strategies to help the organic search offering continue to grow
• Identifying content gaps, aligning content efforts with priority business focuses and core SEO pages, and proposing new content strategies
• Consistently identifies cross-channel strategies/collaborations on accounts to improve performance
• Consistently hits channel’s goal across all accounts or recommends strategic pivots to increase channel’s performance
• 100% completion of Power Digital processes each week (Asana, Slack, novaPulse, etc.)
• Sufficient QA that results in no errors that would yield a negative impact to revenue for clients
• Power Circuit Completion / Adoption
• On time for all deliverables & launches
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department

Role Requirements:

• Minimum of 5 years of experience in an SEO-based role
• Advanced understanding of all aspects of organic search including on-page, technical, off-page, and SEO Content. Aligning SEO and Content efforts with priority business focuses. Work autonomously to think outside the box and craft custom organic search strategies as needed to help clients achieve their goals in an attempt to maintain client retention
• Advanced knowledge and experience using analytical tools necessary for SEO performance and reporting including Google Analytics, Google Search Console, SEMRush, AHREFs, Moz, Screaming Frog, & others. Keeping up with industry best practices and changing SERP landscape
• Ability to provide positive and constructive feedback to team members who are supporting on accounts. Bonus if you have experience training other team members.
• Strong time management and organizational skills when it comes to roadmapping strategy, planning deliverables, delegating tasks, and reviewing tasks
• Proactive & solution oriented problem solver related to both client accounts and internal situations. You have a team-player mentality
• Excellent storyteller with strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee: $34k
• Client Retention Rate: 90%
• Range of the number of accounts (5-10)
• Team Retention (of DRs if applicable): 90%

Most Important Things (MITs)

• Independently execute on 100% of the standard/set SEO and content deliverables (not inclusive of Elevated Link Building and Technical SEO)
• Clear, professional and confident communication & client comprehension that explains the “why” behind Organic Search reports & ties Organic Search to the full funnel
• Always hitting deadlines in regards to client workflow with minimal errors (no typos, grammatical issues) and strong attention to detail with minimal review from AM/AD

Benefits & Perks:

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.