Job description
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
About the Role
Our mission to positively impact people’s lives every day, in every home around the world empowers our employees to be thinkers and tinkerers, designers and doers, creators and analysts—makers of products they love.
As we continue to grow, we are excited to add a Strategic Sales & Analytics – Category Director to our global team. This role is based in Frankfurt and operates in a hybrid working model.
The Category Director provides strategic leadership and owns the overall performance of a product category within the country portfolio. This role is accountable for driving growth, profitability, and market share through strong commercial leadership, disciplined execution, and close collaboration with senior leadership and cross-functional teams.
What You’ll Be Doing
Own the category strategy, growth agenda, and overall performance within the country
Define and communicate clear category objectives and KPIs
Partner closely with Sales and Marketing to develop and execute commercial and go-to-market plans
Lead weekly, monthly, and quarterly commercial reviews, driving short- and long-term actions
Develop strategic plans to expand into new markets and channels
Identify opportunities to increase distribution, shelf presence, and customer share
Act as the country voice for the category, ensuring teams remain aligned to market dynamics and risks
Lead portfolio management including pricing, SKU introductions, and discontinuations
Drive optimal assortment, merchandising, and promotional strategies
Own category financial performance, including forecasting, budgeting, and profitability management
Identify and deliver cost-efficiency and margin improvement initiatives
Collaborate cross-functionally with Sales, Marketing, Supply Chain, and R&D to deliver category objectives
What You’ll Bring
10+ years of experience in category management, commercial management, or a related operational role
Fluency in German and English
Strong analytical and strategic thinking skills, with the ability to translate insight into action
Proven ability to lead, influence, and collaborate across functions and seniority levels
Excellent communication and stakeholder management skills
Ability to manage multiple priorities in a fast-paced environment with strong attention to detail
High proficiency in Microsoft Office, particularly Excel
A proactive, results-driven mindset with strong problem-solving capability
Willingness to travel as required
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
