Job Description
Company Description
A fantastic opportunity exists to join an iconic brand and elevate your career at Starbucks Australia. There are multiple benefits to joining us; we currently have over stores and are aiming for a store network of more than 100+ stores in the next two years.
We often say that we aren’t in the coffee business serving people— we’re in the people business serving coffee. Our partners (employees) are the heart of our business, driving Our Mission forward:
To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit - one person, one cup and one neighbourhood at a time.
As a Starbucks partner, you become part of something much bigger than just yourself.
Job Description
The Marketing Communications Manager is responsible for leading the execution of integrated marketing communications that bring the Starbucks brand and campaigns to life in the Australian market. The role ensures consistent, high‑quality brand storytelling across customer touchpoints, supporting visit frequency, brand affinity and commercial outcomes.
This role focuses on campaign execution and local market adaptation, working closely with global brand teams and local stakeholders.
Key Accountabilities
Campaign Planning & Delivery
- Plan and deliver integrated marketing communications campaigns across owned, paid and earned channels
- Lead end‑to‑end campaign execution from briefing through to delivery and post‑campaign review
- Ensure campaigns align with business priorities, seasonal calendars and customer insights
Brand & Content Stewardship
- Ensure all communications reflect Starbucks brand standards, tone of voice and visual identity
- Localise global campaign assets and messaging for the Australian market
- Oversee content development across digital, CRM, in‑store and social channels
Cross‑functional Collaboration
- Partner with Product, Digital and Store Operations teams to ensure cohesive execution
- Support activation of campaigns in‑store and across digital platforms
- Coordinate timelines, inputs and approvals across stakeholders
Agency & Supplier Management
- Manage day‑to‑day relationships with creative, media and PR agencies
- Prepare briefs, provide feedback and ensure quality and timely delivery
- Support budget management and campaign reporting
Performance & Optimisation
- Track campaign performance and engagement metrics
- Identify opportunities to improve messaging, creative or channel mix
- Share insights and learnings with stakeholders
Qualifications
Measures of Success
- Campaign engagement and customer uptake
- Brand consistency and creative quality
- On‑time, on‑budget delivery
- Effective cross‑functional collaboration
Additional Information
About You:
- 7–10 years’ experience in marketing communications, brand marketing or integrated campaign roles
- Proven experience delivering multi‑channel campaigns (digital, in‑store, CRM, paid media)
- Experience localising global brand campaigns for a local market
- Experience managing creative, media and/or PR agencies
- Background in retail or QSR preffered
- Strong execution focus with stakeholder‑management capability
Life at Starbucks Australia
Starbucks Australia is proudly Australian owned and operated. We are a small company with large growth plans. We’ve based in Collingwood, with expansive end-of-trip facilities (all shower amenities soaps & towels included), concierge services with dry-cleaning and parcel collection provided, and current building works for our very own Starbucks café on-site. We work on a hybrid model with 3 days in office, 2 from home.
