Job description
We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.
Our client Inception-1 is an independent product company born within the Genesis ecosystem — one of the largest tech venture studios in Central and Eastern Europe.
They combine the creativity and agility of a startup with the experience, resources, and product expertise that come from being part of Genesis. This allows them to move fast, experiment boldly, and scale globally.
At Inception-1, they create AI-driven products that help people feel more connected and less alone. Their mission is to build meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.
Like other top Genesis projects that have grown into self-sustaining businesses, they are now entering a new stage of independence — building our own brand, team, and culture while staying true to the spirit of innovation that defines Genesis.
Today, their products are already reaching millions of users worldwide — and they’re just getting started.
We are currently looking for a Product Marketing Manager to join their team and help drive an innovative product in the AI Social Discovery space. Their team is building next-generation AI Companions — MyAnima, GetHoney, and GetHarder.
This role offers the opportunity to lead a product marketing team, build marketing funnels from start to finish, and take ownership of strategic decisions and backlog management.
Your responsibilities will include:
Lead the MarTech team as a product manager, defining and prioritizing the backlog to meet key marketing needs with a focus on building and accelerating conversion funnels.
Own the product side of marketing funnels — from hypothesis and task setting to implementation, measurement, and iterative improvement.
Continuously generate and prioritize funnel-related initiatives for marketing units (UA, Affiliates, SEO, Creative, etc.) aimed at doubling key conversion metrics during the probation period.
Decompose and optimize funnel components, including landing pages, quizzes, paywalls, payment flows, A/B tests, time-to-value, and retention triggers.
Manage the unified MarTech backlog: collect requests from multiple marketing teams, maintain clear priorities, SLAs, and transparent delivery statuses.
Drive the team’s delivery performance together with the tech lead — plan sprints, monitor readiness and quality, remove blockers, and ensure timely releases.
Apply a strong data-driven approach — set measurable goals, track events and metrics, validate A/B tests, and make fast, evidence-based product decisions.
Collaborate closely with marketing and product stakeholders to align priorities, resolve conflicts, and ensure clear communication on “what / why / when.”
Foster a culture of rapid experimentation and learning, shortening feedback loops and maximizing time-to-impact.
We are looking for you if:
3+ years of experience in Product Manager, Product Marketing Manager, or MarTech Product Management roles with a direct focus on funnel optimization and conversion growth.
Strong analytical mindset: defining and tracking metrics, interpreting data, running A/B tests, and working with tools like Amplitude, GA, or BI systems.
Hands-on experience in backlog management, prioritization, and sprint rituals, collaborating closely with engineering, design, and QA teams.
High execution speed and strong focus on delivering measurable value — able to move fast and drive impact.
English: Upper-Intermediate or higher (strong written communication required; spoken English is a plus).
Nice-to-have:
Experience in MarTech ecosystems, including tracking, attribution, anti-fraud tools, quizzes, paywalls, and related technologies.
Background in performance marketing (UA, Facebook, TikTok, Snap, Google), affiliates, or SEO — with a solid understanding of their key pain points and workflows.
Creative mindset: ability to generate strong hypotheses and ideas to boost conversion rates.
What you will get:
Impact: direct influence on company revenue through conversion funnels and MarTech tools that power all marketing channels.
Environment: fast-paced startup culture with minimal bureaucracy and full ownership over the “how to get it done.”
Growth: a clear track toward a CMO role possible, or the opportunity to switch into Product Manager for a new product line.
Domains: flagship product in AI Companions, alongside a new product in the mental health space.
Join Inception-1 team of dreamers, doers, and global changemakers!
