Job description
We are on a mission to transform how tradespeople run their businesses and have a positive impact on their lives. We hire people with energy to build something special that will transform an industry and meaningfully impact the lives of our customers. Success for us is millions of people using Tradify across the world. Fundamentally we want to solve big problems and build great products that people love and can’t live without.
We’re seeking a Product Marketing Manager to ensure Tradify’s features are fully adopted and loved by our customers and partners. This role requires someone with a strong background in product marketing, who can turn insights into actionable strategies and engaging campaigns that educate & excite customers. You will focus on orchestrating impactful go-to-market plans, developing feature adoption campaigns, and collaborating across teams to lift product adoption, retention, and expansion revenue opportunities.
Your main responsibilities will include:
Understand Tradify’s value proposition, customer personas, and pain points to craft compelling messaging to drive both acquisition and product adoption.
Lead go-to-market (GTM) efforts across Tradify to both prospects and customers, owning internal enablement, cohesive messaging, and effective feature adoption.
Develop and execute a product communications strategy to enhance feature understanding and usage, including developing feedback loops and working with the research team.
Develop engaging content in a variety of formats that support acquisition, adoption, and retention goals.
Work closely with the Marketing team to launch experiments that drive expansion revenue via upsells and cross sells.
Create and manage a reporting framework to measure the success of product engagement initiatives to inform strategic direction.
Collaborate to develop materials and messaging that enable and provide ongoing support for external partners.
Have extensive product marketing experience (preferably within a SaaS organisation).
Proven experience in the creation and development of product strategy, positioning and messaging.
Deep understanding of customer segments and tailoring campaigns to meet diverse business goals.
Self-starter, creative and team player, with excellent project management skills and attention to detail.
Excellent at clearly explaining propōsitions and creating engaging & impactful communication materials.
A confident collaborator who is quick to understand and deliver cross-functional needs.
You’re going to love this job if you:
- Have extensive product marketing experience (preferably within a SaaS organisation).
- Have proven experience in the creation and development of product strategy, positioning and messaging.
- Have a deep understanding of customer segments and tailoring campaigns to meet diverse business goals.
- Are a self-starter, creative, team player with excellent project management skills and attention to detail.
- Excellent at clearly explaining propositions and creating engaging & impactful communication materials.
- A confident collaborator who is quick to understand and deliver cross-functional needs.
For the right candidate, we offer a great benefits package,
- Hybrid Working 3 office/2 home
- A Dog-Friendly office
- Southern Cross Health Insurance
- 5 Wellbeing Days per year
- Volunteer Leave Days
- A values-based culture
If you want to join a high-growth SaaS business transforming an industry, get in touch.
