Job description
Description
About Trafilea
Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.
Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.
We’re seeking a data‑driven Growth Marketing Manager to own acquisition strategies and execution for our fast-growing brands. You’ll lead performance across media channels, funnel optimization, and creative messaging to achieve defined revenue, acquisition, and profit targets.
Key Responsibilities
Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals.
Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability.
Drive creative strategy by product, audience, and channel, ensuring brand consistency.
Prioritize improvements weekly/bi‑weekly using a 20⁄80 framework.
Lead upsell/downsell testing via proprietary one‑click funnel software.
Monitor and optimize each step in the customer journey from platform messaging through thank‑you page.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Requirements
+5 years developing and executing growth marketing strategies—particularly in e‑commerce or consumer products.
Experience managing six‑figure monthly ad spend across Meta, Pinterest, TikTok, YouTube, and Google.
Skilled at interpreting consumer data to drive creative and media decisions.
Strong collaboration and communication with creative, engineering, and marketing teams.
Organized, detail‑oriented, and comfortable owning complex funnels from paid media setup to upsell flows and thank‑you pages.
