Job Description
Description
Read this first. This is a senior individual contributor role, not a management role. We are looking for someone who has personally driven measurable acquisition results at a shared hosting or mass-market website-builder company. If your recent work has primarily been managing teams who do the work, or briefing agencies who do the work, this is not the role for you, and you should not apply.
The role. Own US customer acquisition for UENI’s website + hosting product as a hands-on growth operator. You will work across the full acquisition mix — SEO, content, partnerships, affiliates, email and lifecycle, paid media, and conversion rate optimization — to scale efficient, durable customer acquisition in the US market.
Reports to. CEO.
What you must have
5+ years in growth or acquisition marketing at a shared hosting, mass-market website builder, or comparable consumer SaaS company serving small businesses. This is non-negotiable. We are not hiring an adjacent-category candidate and training them on the hosting / website playbook.
Demonstrable individual contribution to acquisition results — not “I oversaw the team that drove X.” You can walk us through, channel by channel, what you personally built, briefed, wrote, negotiated, and shipped. You can show artifacts of what you’ve built.
Deep operating experience in at least three of: SEO and content marketing, affiliate and partnership channels, email and lifecycle marketing, CRO, paid acquisition. Paid alone is not enough.
Fluent with the SMB SaaS funnel: You can talk about each stage in numbers and how you have improved them.
Hosting or website builder background must include shared hosting / mass-market small business products. Enterprise hosting, dedicated server hosting, or developer-platform hosting backgrounds are not what we need.
Where you may have worked
We expect strong candidates to come from one or more of the following companies. The list focuses on shared hosting and mass-market website builders, not enterprise or developer-platform hosting:
US hosting: Bluehost, HostGator, iPage, Newfold Digital, Hostinger (US team), GoDaddy, Namecheap, DreamHost, A2 Hosting, InMotion.
UK hosting: Hostinger (UK team), 123 Reg, Fasthosts, IONOS UK, Names.co.uk, Krystal Hosting, TSOhost, Hosting.com, UK2, Heart Internet.
Adjacent website builders: Wix, Squarespace, Weebly, GoDaddy Websites + Marketing, Strikingly, Jimdo.
SMB SaaS with strong growth marketing teams: ClickFunnels, ConvertKit, Mailchimp, Constant Contact, Teachable, Thinkific.
Who you are
In the work, not above it. Your day is spent running tests, analyzing data, and shipping experiments — not sitting in strategy meetings.
A polymath across channels. You don’t identify as “the paid person” or “the SEO person.” You identify as someone who finds growth wherever the data points.
Numerically fluent and intellectually honest. You kill your own experiments when the data says they don’t work. You don’t fall in love with your channel.
Builder-energy, not maintainer-energy. You are excited by the prospect of rebuilding a channel mix, not by inheriting one to maintain.
This role is not for you if
You have spent the last 2+ years managing a team of growth marketers rather than doing the work yourself.
Your acquisition background is primarily enterprise marketing or developer marketing. The motions, the channels, and the customer profile are different.
You are a paid-acquisition specialist who has not operated across multiple channels.
You need a large team, a large budget, or significant agency support to produce results.
You want a strategy role with execution delegated.
You are looking to coast for a few years at a name-brand employer.
How to apply
This filter is the single most important part of this process. We are deliberately rejecting any application that does not address the specifics below.
Send a note to [email protected] with four things:
1. Pick one acquisition channel at your most recent hosting or SMB SaaS role. Walk us through three things: (a) the state of that channel when you started, in numbers; (b) what you personally did over what time period, with concrete artifacts and decisions; © the state of that channel when you left, in numbers.
2. Tell us about an experiment or initiative you ran that did not work. What you learned, and what you did with the learning.
3. In 90 days at UENI, what are the three highest-leverage things you would do to scale efficient US customer acquisition? Be specific.
We will respond within 5 business days.
