Job Description
Work from anywhere, impact everywhere
Diversity is at the heart of who we are at Xapo Bank. We’re a fully distributed team of over 130 Xapiens that work remotely from 30+ countries around the world.
Our beginning: A world that enjoys economic freedom and wealth protection, no matter where you live or who is running your country.
To achieve that, we search the world for the best people for the job. We work hard, think globally, and inspire each other to learn and grow. We are committed to changing the way things are done.
Although we are headquartered in Gibraltar, this is a full time, 100% remote position Work from anywhere!
About us
Established in 2013, Xapo has pioneered Crypto Banking, while earning a reputation as the Fort Knox of Crypto.
We believe that Bitcoin will do for money, what the internet did for information. Our goal is to provide a bridge between digital assets and traditional financial services.
To make it safe and easy for you to save in Dollars or Bitcoins, with immediate access to funds via Card, Crypto and Bank payment rails. To help you to participate in both traditional and crypto markets, enabling you to grow your wealth and build your financial future.
Xapo Bank is the first product of its kind: a platform that bridges the gap between crypto and traditional banking services. Headquartered in Gibraltar, we are regulated and authorised as a credit institution to provide fiat related services and in addition, Xapo VASP is regulated and authorised as a Distributed Ledger Technology Provider to provide crypto services.
Position overview
As a Website Producer you will develop and optimize Xapo’s website strategy to drive traffic, engagement, and conversions while delivering an exceptional user experience. This role blends analytical insights, backend expertise (such as technical SEO), and creative design to ensure the website functions as a high-performing growth channel that aligns with the company’s objectives.
Responsibilities
- Develop and execute the strategy for optimizing Xapo’s website to maximize traffic, engagement, and conversions.
- Work closely with product and engineering teams to implement and improve website analytics tracking, translating business analytics needs into technical requirements.
- Apply technical principles to ensure optimal organic search rankings and site performance.
- Monitor website performance using analytics tools, making data-driven recommendations for improvement.
- Create comprehensive reports on site performance, AEO/SEO performance, and key metrics to inform content and growth strategies.
- Utilize content management systems (CMS) to create and manage website content effectively.
- Collaborate with the content and design teams to update website content
- Leverage web analytics tools (e.g., Google Analytics), CDPs (e.g., Segment), BI tools (e.g., Looker), and Google Tag Manager to track and analyze performance.
- Basic web development skills (e.g., HTML, JavaScript) are a plus for implementing technical changes and enhancements.
Skills needed
- Proven experience in website management, digital marketing, or related roles in the crypto industry.
- Demonstrated expertise in website optimization, analytics, and SEO strategies.
- Proficiency with web analytics tools (e.g., Google Analytics, Amplitude), CDPs (e.g., Segment), BI tools (e.g., Looker), and Google Tag Manager.
- Fluent in technical SEO principles, including on-page, off-page, and backend optimization
- Strong analytical mindset with the ability to translate data insights into actionable strategies.
- Experience in creating detailed performance reports for website metrics.
- Ability to align website strategy with broader business objectives and growth goals.
- Experience working cross-functionally with product, engineering, and marketing teams to implement improvements.
- Knowledge of UX/UI principles to enhance the user experience.
- Familiarity with web development technologies (HTML, CSS, JavaScript) is a plus.
Other requirements
- A dedicated workspace.
- A reliable internet connection with the fastest speed possible in your area.
- Alignment with Our Values and the Xapo Values-Driven Leadership principles.
Why work for Xapo?
IMPACT GLOBALLY, WORK REMOTELY.
- Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
- Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
- Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals.
At Xapo, we prioritize consumer protection and adhere to regulatory requirements by ensuring that all Xapiens are accountable for upholding principles of fair treatment, transparency, and ethical conduct in their interactions with customers and stakeholders.
