Account Lead

Job description

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About The Role:

The Account Lead, Client Services will play a pivotal role in shaping and executing integrated influencer marketing strategies for clients. While the Account Lead will maintain direct communication with clients, the role primarily involves overseeing client communications and the development of strategic direction. They will manage & oversee the execution of influencer marketing campaigns, ensuring alignment with brand objectives and compliance with relevant regulations. This role requires strong influencer marketing expertise, social media best practices, and the ability to guide a team toward delivering impactful results.

What You’ll Do:

• Strategic Planning & Leadership: Support the development of influencer strategies for clients, ensuring campaigns align with client goals and brand objectives to drive long-term value for clients and company. Oversee campaign execution to ensure high-quality delivery while serving as a resource to address issues or concerns.
• Client Communications Oversight: Oversee client communications to ensure strategic alignment and maintain strong relationships to understand business goals and objectives. Provide guidance to Account Manager(s) on client interactions to ensure client expectations are met.
• Campaign Management: Oversee multiple influencer campaigns from conception through execution and reporting. Manage budgets, timelines, and resources, and ensure that campaigns are delivered on time and within scope.
• Influencer Marketing Expertise: Lead the strategic direction of influencer marketing programs, including identifying, vetting, and managing relationships with relevant influencers. Ensure influencer content is creative, compliant, and aligned with brand objectives.
• Cross-Functional Collaboration: Work closely with Social, Strategy, Marketing, Creator Success, Sales, Product and Paid Media teams to ensure seamless execution and delivery.  Support team efforts to maximize campaign impact.
• Campaign & Organizational Compliance: Ensure full compliance with relevant industry regulations across all social media and influencer activities. Implement and maintain robust organizational processes to guarantee adherence to regulatory guidelines. Proactively address and resolve any regulatory concerns that may arise during campaign execution. Oversee and manage compliance-related projects to ensure timely and accurate execution, demonstrating meticulous attention to detail in monitoring, documenting, and reporting compliance efforts.
• Measurement & Reporting: Monitor campaign performance and track key metrics. Provide actionable insights to optimize strategies based on data, and report progress to both internal stakeholders and clients as needed.
• Innovation & Best Practices: Stay informed on emerging social media trends, platforms, and technologies. Encourage the application of new strategies to enhance campaign performance and client results.
• Team Leadership & Mentorship: Manage and mentor direct reports, ensuring they have the support and guidance needed to succeed in their roles. Foster a positive, collaborative team environment and help junior team members grow professionally.
• Business Development Support: Contribute to business development efforts by assisting in RFP responses. Identify opportunities within existing client relationships to up- and cross-sell, and continue to drive success across key accounts.

What You’ll Need:

• Influencer Marketing Expertise: Proven track record in managing influencer marketing campaigns and executing social media strategies that drive brand awareness and engagement. Includes strong negotiations and contract management skills.
• Regulatory Knowledge: Understanding of regulations related to social media and influencer marketing in relevant industries. Ability to navigate regulatory requirements (FTC, platform, industry verticals, client and organizational) while executing creative campaigns.
• Analytical Skills: Data-driven mindset with ability to analyze campaign performance data, track KPIs, and provide insights to improve ongoing strategies.

Management: Strong people management skills, including coaching, performance reviews, and day-to-day team oversight. Must have past management experience.Flexibility & Adaptability: Ability to manage multiple priorities in a fast-paced, dynamic environment. Strong organizational skills and adaptable to changing client needs and campaign requirements.

• Additional Skills: Excellent communication, leadership, and collaboration skills. Ability to assume responsibility and exercise good judgment when making decisions within the scope of the position while mentoring and supporting team members to ensure  smooth campaign execution.

How you work:

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
• You share insights to help the team stay ahead and make informed decisions.
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: $105,000 - $110,000 + Bonus

#LI-Remote

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.