Job description
This is a fully remote position.
Your Mission:
The Account Lead, Solutions is an external role, responsible for leading client relationships to ensure successful strategy, design, and implementation of complex marketing solutions, including Customer Data Platforms and data/analytics.
The Account Lead is primarily responsible for maintaining excellent client relationships, and ensuring that they are aligned with the client’s objectives. They are also responsible for acting as the matrixed team lead for delivery of these solutions across a variety of project scopes - from consultation and strategy to hands-on implementation. The Account Lead, Solutions, will also be expected to do hands-on work as needed.
Objectives and Responsibilities of this Role
- Manage client relationships as the primary point of contact, with an objective of ensuring client satisfaction, retention, and growth
- Diagnose client needs and marketing technology to provide recommendations and strategies for meeting business objectives
- Team lead for strategy and delivery of marketing and data solutions
- Provide accurate and detailed specifications for work to direct the team
- Collaborate with project managers to ensure alignment to budget, timeline, and expectations
- Run regular client meetings with executive stakeholders, as well as with middle-management and delivery teams
- Work cross-functionally (internally and externally) with marketing, product, development and technology teams
- Some hands-on work with the implementation of CDP, marketing automation, CRM, web analytics, data, and business intelligence projects
- Act as an architect (often in concert with a dedicated Solutions Architect) to plan data flows and systems maps
- Work with developers and analysts to implement marketing and analytics tracking through Google Tag Manager
- Interpret marketing analytics data to assess success, draw conclusions, and make recommendations
- QA technical and written work by team members to ensure they are of appropriate quality and ready for delivery to production
Observable indicators to let you know you are performing well in this role.
- Client Strategy: Lead client growth and optimization strategy to identify revenue opportunities to have a 6-month roadmap for your clients
- Client Happiness: Secure approval from the client to conduct either a case study or video testimonial of their project at 3 months, 6 months, and/or at project completion 85% of the time.
- Client Retention: Retain 80% of clients in recurring contracts over a rolling 3-month period
- Project performance: Achieve a labor efficiency ratio of 3.0+ on client projects by your 90th day
- Client Expansion: Expand project size/scope/revenue 10% of the time by the third month of work with a client
- Client performance: Accomplish 90% of the client’s objectives during the project timeline
Benefits:
- Flexible hours
- Work remotely (must be based in the USA)
- Competitive salary with profit sharing
- Radically transparent workplace
- Ample opportunity to implement your ideas and suggestions
- Unlimited PTO
- $25 monthly Starbucks allowance
- $50 monthly Uber Eats allowance
- 3% 401k contribution
- Premium Health, Dental, and Visions Insurance (dependent coverage offered)
- Maternity/Paternity Leave
- Company Laptop, Monitor, and other equipment needed for remote setup
- Federal holidays off for US Citizens and national holidays off for international employees
- Become a thought leader in the marketing technology community
- Continued education and training that exceeds what you have ever seen before
Job Description:
Our Mission at McGaw.io is to help companies of all sizes realize their customer data is their most valuable business asset. And we help them realize that through customer data infrastructure, high-power analytics, marketing automation, personalization, and funnel optimization.
McGaw.io supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, AB testing, and all sorts of marketing operations. As we derive insights from these technical efforts, we also inform & execute growth strategies that routinely move the needle for our clients.
Our track record is impeccable, and our leadership has supported some of the fastest-growing companies in the world. McGaw.io’s core client base sells online and has complex data and marketing practices that drive our team to dig deeper every day.
The Account Lead, Solutions is an external role, responsible for leading client relationships to ensure successful strategy, design, and implementation of complex marketing solutions and systems stacks.
The Account Lead is primarily responsible for maintaining excellent client relationships, and ensuring that they are aligned with the client’s objectives. They are also responsible for acting as the matrixed team lead for delivering these solutions across various project scopes - from consultation and strategy to hands-on implementation. The Account Lead, Solutions, will also be expected to do hands-on work as needed.
This role will be supported by a matrixed team, including a project manager, solution architects, data engineers, analysts, and other specialists depending on the project type.
The Account Lead, Solutions, will be experienced across a full Marketing Tech Stack. This includes Customer Data Platforms (CDP), Marketing Automation, Customer Relationship Management (CRM), data warehousing and lakes, marketing analytics, and business intelligence.
The Account Lead, Solutions will guide implementations and train client teams on best practices and how to activate and generate ROI from their technology investment.
Data will be used to create transparency in everything the Account Lead, Solutions, does. Client recommendations and results will be backed up with data to prove value.
