Job description
We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.
Currently, we are looking for an Account-Based Marketing Manager for The Playa.
About our client:
The Playa helps iGaming platforms boost engagement, revenue, and ROMI by up to 25% by understanding and profiling player behavior, detecting positive and suspicious activities, and delivering tailored recommendations to each player.
More information about The Playa solutions can be found on www.theplaya.solutions.
Position Overview:
Drive and execute account-based marketing strategies for our Personalization SaaS platform (B2B), combining strategic leadership with hands-on account targeting activities.
Key Responsibilities:
Strategic Planning (20%)
Set lead gen objectives and success metrics.
Design comprehensive ABM strategy and build annual/quarterly ABM roadmap.
Develop account selection criteria/segmentation and scoring models.
Identify and prioritize target accounts using data analytics.
Hands-on Execution (80%)
Conduct in-depth research/analysis on target accounts to understand their challenges, needs, and pain points, ensuring marketing efforts are relevant and impactful.
Build comprehensive account intelligence profiles to inform targeting and personalization strategies.
Develop and execute multi-channel ABM media campaigns and use LinkedIn as a key platform to engage and convert decision-makers.
Manage and drive content creation to serve omni-channel strategy (website, emails, case studies, webinars, and social media platforms).
Coordinate cross-functional teams to deliver integrated ABM programs.
Monitor and report on ABM campaign metrics, ROI, and pipeline impact.
Handle day-to-day campaign operations and troubleshooting.
Work closely with Sales, SDRs, Customer Success, and Product teams to ensure marketing efforts align with business goals and deliver measurable results.
CRM & Marketing Automation: utilize tools such as HubSpot, Marketo, or Salesforce to track and nurture leads. Ensure a seamless handoff between marketing and sales teams.
Required Qualifications:
3+ years of B2B marketing experience, with 2+ years in ABM.
Proven experience in both designing and executing ABM campaigns.
Excellent copywriting and content creation skills, with the ability to craft personalized messaging for high-level decision-makers.
Demonstrated ability to write compelling B2B content.
Strong data analysis and reporting skills.
Deep understanding of B2B buying cycles and enterprise sales processes.
Experience with LinkedIn Sales Navigator and LinkedIn Ads.
Strong analytical skills and experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo).
Experience in iGaming is a plus.
Thanks for your interest! In the case of your application, we will review it within 5 working days. If it meets the job requirements, we will arrange a call and will be happy to get to know each other better. Otherwise, we’d love to stay in touch waiting for other opportunities to become available.
