Job description
The Role:
We are seeking a proactive and detail-oriented Programmatic Ad Operations Manager to play a key role in the execution and optimization of our programmatic advertising campaigns. In this role, you will be responsible for the end-to-end campaign process, from setup and trafficking to monitoring, analysis, and reporting. You will work closely with Media Buyers, Media Planners, Client Service, and Data teams to ensure seamless campaign execution and drive optimal performance for our enterprise advertisers. Your expertise will be crucial in leveraging programmatic technologies and best practices to maximize campaign effectiveness and achieve client objectives.
This position requires a strong technical foundation, excellent organizational skills, and the ability to thrive in a fast-paced, collaborative environment. We value individuals who are eager to learn, adapt, and contribute to the continuous improvement of our programmatic operations.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Campaign Management and Execution:
- Overseeing the setup, implementation, and trafficking of programmatic advertising campaigns across various platforms and channels.
- Managing the day-to-day operations of campaigns, ensuring accurate configuration, timely launch, and smooth delivery.
- Coordinating with Media Buying and Planning teams to align campaign setup with media strategies and objectives.
- Executing tagging requests for media-side and consulting-side tracking, collaborating with the Media & Analytics teams to ensure accurate data capture and reporting.
- Ensuring accurate ad trafficking, contract fulfillment, and quality control across multiple website properties.
- Technical Proficiency and Troubleshooting:
- Serving as a key point of contact for technical issues related to ad serving, creative execution, and ad tech platforms.
- Troubleshooting campaign delivery and technical issues, working with internal teams and external vendors to identify and implement effective solutions.
- Maintaining and enhancing expertise in Google Marketing Platform (GMP), Campaign Manager 360 (CM360), and other relevant ad tech platforms.
- Implementing and managing third-party ad server integrations to streamline trafficking workflows.
- Data Analysis and Reporting:
- Monitoring, tracking, and analyzing campaign performance data to identify trends, insights, and optimization opportunities.
- Generating and delivering regular performance reports to internal stakeholders, highlighting key metrics and campaign progress.
- Collaborating with the Data team to ensure accurate data flow and enhance reporting capabilities.
- Cross-Functional Collaboration:
- Working closely with Media, Consulting, and Data teams to ensure seamless operational workflows, efficient reporting, and effective technology integration.
- Supporting interdepartmental communication to ensure all campaign elements are managed according to process and schedule.
- Providing proactive updates to the Programmatic Activation team on campaign status, performance, and potential issues.
- Collaborating with Client Service Managers regarding asset delivery and campaign requirements.
- Quality Assurance and Process Improvement:
- Ensuring all campaign setups and executions adhere to quality standards and best practices.
- Identifying opportunities to improve operational efficiency, streamline workflows, and enhance accuracy.
- Creating and maintaining documentation of best practices, processes, and platform updates.
You Must Have
- 2+ years of Ad Operations experience, preferably within an agency or ad tech environment, with a focus on programmatic advertising.
- Strong understanding of programmatic advertising concepts, technologies, and the digital advertising ecosystem.
- Proficiency in Google Marketing Platform (GMP) and Campaign Manager 360 (CM360) is required.
- Experience with third-party ad servers, verification tools, and rich media vendors (e.g., MOAT, IAS, DoubleVerify, Flashtalking).
- Working knowledge of HTML, JavaScript, and web debugging tools.
- Familiarity with various programmatic buying methods (e.g., RTB, programmatic direct) and deal types (e.g., PMPs, PG).
- Solid understanding of media planning and buying processes, with a focus on programmatic strategies.
- Strong analytical and problem-solving skills, with a keen attention to detail and a data-driven approach.
- Excellent written and verbal communication skills, with the ability to convey technical information clearly and concisely.
- Strong organizational skills and the ability to manage multiple tasks and priorities in a fast-paced environment.
- Ability to work independently and collaboratively within a team.
- Basic knowledge of media campaign KPIs (e.g., CTR, viewability, reach, frequency, ROI).
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
