Job description
Why does your role matter? 🎖️
Imagine a world where countless brands exist, but only a few manage to leave a lasting impact—brands that not only speak but truly connect. Now imagine being part of building a brand that does just that, one that resonates so deeply with its audience that it becomes a part of who they are. As Associate Brand Manager, that’s your mission. You are not just supporting a brand; you are helping shape its voice, its identity, and how it emotionally connects with millions of players. You’ll work to translate strategy into powerful stories, ensure consistency across every touchpoint, and build experiences that make RGU more than just a name. You’ll play a key role in helping elevate the Rush Gaming Universe beyond gaming—into a brand that people love, trust, and feel a part of. This is your opportunity to help redefine how people perceive and engage with casual gaming in India and worldwide.
What would your role look like? 🔎
As Associate Brand Manager, you will be a key contributor to shaping how 100s of millions of people perceive and connect with the Rush Gaming Universe. Your mission? To support in building and elevating RGU into a brand that not only stands out but also creates deep emotional resonance with its audience.
This role demands a strategic executor, a detail-oriented storyteller, and a culturally curious thinker who can translate ideas and insights into powerful brand experiences. You’ll help bring the brand’s voice to life, maintain its identity across channels, and ensure that every touchpoint is both consistent and impactful. At Hike, we’re not just redefining casual gaming—we’re building a digital-first brand that people love, trust, and engage with every day. If you’re excited to craft next-gen brand experiences at the intersection of culture, content, and technology, the role of Associate Brand Manager is your launchpad. Are you ready to help shape the future of RGU?
Wanna Hike? / Introduction 📖
At Hike, we’re building the Rush Gaming Universe 🎮 📲 💰
We’re transforming gaming—one of India’s fastest-growing forms of entertainment—into an engine for economic opportunity. By creating a new kind of game economy where players can play, earn, and grow, we’re unlocking potential for millions.
Hike Code 📝 (Our core cultural values)
The Hike Code is our value system. As Associate Brand Manager, you’ll be expected to live and breathe these every single day. They drive how we think, build, collaborate, and grow. These values are embedded into how we make decisions, review performance, and set the bar for excellence—individually and as a team.
Here are the 9 core values that shape everything we do:
- Top Talent in Every Role → We strive for excellence and surround ourselves with those who share our ambition and values.
- Owner not a Renter → We take full ownership of what we do—acting with initiative, accountability, and care 🤝
- Pro-Sports Team → We play to our strengths, deliver results, and always put the team above self ⚽️
- Customer Obsession → We start and end with the user—every decision is made to delight them 😃
- Think Deeply & Exercise Good Judgement → We think clearly, simplify, and use data to drive smart, thoughtful decisions 🙇♀️
- Build & Make Magic → We take bold risks and create things the world hasn’t seen before 🙀
- Be Insatiably Curious & Keep Improving → We’re always learning, iterating fast, and staying hungry for better 👨🏫
- Move Fast & Be Dynamic → We act with urgency, adapt quickly, and make momentum our superpower 🙋♂️
- Dream Big, Be Bold & Think Long Term → We aim high, think fearlessly, and build for lasting impact 🚀
Do these speak to you? If yes, read on! 👇
Skills & Experience We’re Looking For ⚙️
- 2–3 years of end-to-end brand marketing experience, ideally within a high-growth, digital-first consumer company (experience in gaming, tech, or youth-focused brands is a strong plus)
- Brand-First Mindset → A genuine passion for building emotionally resonant brands that create lasting consumer affinity
- Detail-Oriented Executor → Adept at bringing brand strategy to life through thoughtful, high-quality campaign execution across multiple platforms
- Resourceful & ROI-Driven → Thinks creatively within constraints, maximizing output and impact with lean resources
- Strategically Aligned → Understands brand as a business lever and contributes meaningfully to campaign planning and audience positioning
- Integrated Marketing Experience → Familiarity with both large-scale ATL campaigns (digital, TV, OOH) and focused BTL efforts (content, influencer, experiential)
- Digitally Native → Fluent in tech and platforms; embraces tools, data, and automation to streamline execution and scale communication
- Insight-Led → Leverages consumer research, audience data, and market trends to inform storytelling and messaging
- User-Obsessed → Keeps player behaviour and needs at the core of brand activity, ensuring relevance and connection
- Outcome-Oriented → Measures success through brand health metrics, campaign effectiveness, and business alignment.
- Cross-Functional Collaborator → Thrives in fast-paced environments, working closely with design, comms, product, and growth to deliver cohesive brand narratives
- Positioning Support → Assists in sharpening and localizing brand messaging to resonate across segments and platforms
- Culturally Tuned-In → Actively scans for what’s current in culture and community to inspire brand creativity and relevance
How You’ll Make the Magic Happen 🔨✨
Strategy → Assist in implementing brand strategies that help position RGU as a top choice in India’s play & earn gaming landscape
Strategy → Contribute to shaping a clear, compelling brand narrative by supporting storytelling that highlights skill, fun, and community
Strategy → Collaborate on the planning and execution of integrated brand campaigns, ensuring alignment with broader strategic objectives
Strategy → Help identify high-potential brand moments and channels that offer strong ROI and visibility, within a resource-conscious mindset
Strategy → Conduct market scans and user insight research to support audience segmentation and campaign refinement
Innovation → Contribute to campaign ideas that break convention and drive cultural relevance for RGU
Innovation → Explore and apply AI tools, automation, and tech platforms to enhance marketing efficiency and personalization
Innovation → Help identify emerging trends and channels that can expand brand reach
Innovation → Work with agencies and internal teams to experiment with new formats and creative executions
Operations → Manage timelines, budgets, and creative approvals for brand projects and campaigns
Operations → Track and analyze campaign performance, sharing insights and learnings
Operations → Collaborate across teams to maintain brand consistency in tone, messaging, and design
Leadership → Collaborate with creators, influencers, and agency partners to deliver brand-aligned content and activations, under guidance from senior team members
💰 Benefits → We offer tremendous benefits & perks. Learn more at work.hike.in
