Job description
As Coconut’s Senior Events & Brand Manager, you’re not just producing events, you’re architecting strategic, brand-led experiences that drive revenue, deepen relationships, and fuel growth. You bring a blend of creative vision, operational excellence, and a strong business mindset to every activation, whether it’s a high-impact trade show, a curated executive dinner, or an unforgettable branded moment. This role combines strategic event planning with brand stewardship, ensuring that every industry conference, trade show, and hosted event (digital or in-person) generates leads, fosters relationships, and amplifies our brand identity.
In this senior role, you’ll own the end-to-end strategy and execution of Coconut’s event marketing function—aligning every touchpoint to our GTM priorities. You’ll collaborate closely with Marketing, Sales, CX, and Executive teams to build a thoughtful and measurable event strategy that supports pipeline goals and reinforces Coconut’s position in the market.
You’re equal parts strategist, storyteller, and doer—with a sharp eye for detail and a passion for creating events that leave lasting impressions. From securing speaking opportunities to curating swag and coordinating on-site teams, you’ll bring Coconut’s human-first brand to life in bold, creative ways— online, on stage, and on the ground.
YOU ARE FIRED UP TO:
- Build and execute a bold event strategy that aligns with revenue goals and fuels GTM success
- Evaluate and recommend trade shows, industry events, and speaking opportunities that boost our brand and connect us with the right audiences
- Own the end-to-end planning and flawless execution of both in-person and digital events—including logistics, budgets, vendor management, and on-site coordination
- Lead ABM (Account-Based Marketing) event initiatives to target high-value accounts, ensuring personalized experiences that drive engagement and conversions.
- Design, manage and track unforgettable branded experiences—from killer swag to interactive booth activations
- Elevate our presence through award applications, thought leadership placements, and curated executive engagements
- Partner with Sales and Demand Gen to turn every event into a lead-generating machine with pre- and post-event campaigns that drive measurable ROI
- Track and analyze event performance, surfacing insights that continuously raise the bar
- Foster strong relationships with internal teams and external partners to keep events running smoothly
- Manage our swag inventory and develop creative ways to surprise and delight employees, customers, and prospects
WHAT YOU BRING TO THE TEAM:
- 7+ years of experience in event marketing, brand activation, or thought leadership (bonus if you’ve done it in SaaS, fintech, or B2B)
- A track record of orchestrating high-impact events that build brand and drive pipeline
- Strong chops in strategic planning, cross-functional collaboration, and relationship-building
- Experience managing branded swag—from ideation to distribution
- Familiarity with CRM and marketing tools (Salesforce, HubSpot, etc.)
- An eye for design and a love for detail—no crooked banner or off-brand pen slips by you
- Energy, creativity, and a passion for turning every branded moment into a memorable one
- Ability to manage multiple projects, prioritize tasks, and thrive in a fast-paced environment.
- Willingness to travel for events and conferences as needed.
Preferred Skills:
- Experience working with ABM strategies and targeting high-value accounts.
- Strong design sensibility and experience in booth design or branded event materials.
- Established network with event organizers and fintech associations.
Our Investment in You:
- “Cabana Days” - our version of a flexible work week!
T o enable our employees to do their best work, offering flexibility to prioritize what is important and to take time needed for rest and rejuvenation when possible based on business and operational needs.
- Ability to do your job in a supported, but still flexible environment
- Supported professional development, learning & career opportunities - be supported in your growth journey!
- Regular 1:1 coaching with your leader and regular connection to a passionate executive team
- Work in a team big enough for growth but lean enough to make a real impact
A full range of benefits to keep you happy & healthy;
Competitive Salaries - we pay fairly based on experience and expertise, not your ability to negotiate!
Health & Dental Benefits, Virtual Care, & Disability top up - all starting from day 1!
Virtual mental health and EAP platform
WealthSimple GRSP & Matching
Annual Wellness Benefit ($1000 per year)
Opportunity to work remote - anywhere in Canada!
Employee Options - everyone shares in our success!
Internet Subsidy on each paycheck
Tiki Bucks Incentive Program - everyone is entitled to earn bonuses!
A People First Company - 4.4 rating on Glassdoor
Recently named ”Most Admired Corporate Cultures” and ranked #6 in “Best Workplaces in Canada” in company size category
Who we are, and what we do:
Mission Match customers with the right expert, at the right time, so no opportunity is lost.
Values C ollaboration. H onesty. E mpathy. E levate. R esilience. S ervice Excellence.
Coconut Software makes it effortless for customers to connect with their bank or credit union. Our appointment scheduling, queue management, and video banking solutions are used by leading financial institutions across North America, including RBC, Arvest Bank, Vancity, and Rogue Credit Union. Organizations that use Coconut benefit from a seamless customer experience that improves NPS, reduces wait times, and increases conversion rates.
To date we have raised close to 40M and have been doubling revenue year after year. The team at Coconut has ambitious growth plans to continue to scale the business to new heights by owning the North American market and delivering innovative solutions to our customers.
Coconut has a company culture that is best in class. We foster a community that is unconditionally inclusive, and in return ask that our people contribute their differing perspectives, ideas and experiences for one common purpose: to advance the way people live and work in an environment of diversity, equity and inclusion and workplace belonging.
Some recent awards we’re proud of include:
Coconut Software is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We are committed to meeting the needs of people with disabilities in a timely manner, and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act, 2005.
