Job description
Highsnobiety is a brand dedicated to the latest in style, culture, and the community pushing them forward. We don’t just report on what’s happening - we are shaping it. From industry deep dives to product curations to our very own in-house garments, our goal is to bring you not anything and everything, but only the best of the best on all fronts.
And we want you to be a part of that!
We’re looking for a highly analytical and technically astute Audience Growth Manager (all genders) to join our team, with a strong focus on SEO strategy and content performance. In this cross-functional role, you’ll work closely with Editorial, Commerce, Marketing, and Product teams to ensure our content reaches the right audiences.
This role sits at the intersection of growth for content and commerce. You’ll be responsible for implementing SEO best practices across both editorial and e-commerce content, leveraging data to inform strategy, and helping the business make smarter, performance-driven decisions.
YOUR MISSION:
- Act as our in-house technical SEO specialist, leading best practices across editorial, shop, and technical SEO implementation.
- Translate performance data into actionable insights that drive traffic, engagement, and revenue across content and commerce.
- Collaborate with key stakeholders - including channel owners (web, social, email, app) - to optimize acquisition and retention strategies.
- Build and maintain easy-to-understand reporting frameworks for internal stakeholders, measuring key KPIs tied to content and audience development.
- Keep the company ahead of the curve by monitoring SEO trends, algorithm updates, and changes in search behavior.
- Ensure content strategy aligns with broader business goals, supporting both brand growth and monetisation efforts.
- Take ownership of ASO (App Store Optimization), including managing app store descriptions, keyword research, and performance monitoring.
- Identify new growth opportunities such as AI, emerging content formats, structured data enhancements, or platform-specific distribution strategies.
- Support affiliate and monetisation strategies through SEO-driven content recommendations and link optimization.
- Work with external SEO consultants or agencies when required, managing briefs, budgets, and performance evaluations.
YOUR SKILLS:
- 5+ years experience in audience development, SEO, or digital strategy - ideally in publishing, e-commerce, or content-focused environments.
- Deep technical knowledge of SEO across on-page, off-page, and technical implementations.
- Familiarity with affiliate marketing, e-commerce content monetization, and commerce-focused editorial workflows.
- Advanced experience with Google Analytics, Search Console, and SEO and data specific platforms such as Looker.
- Demonstrated experience in turning complex data sets into meaningful reports and presentations.
- Passion for AI and its implications for Audience Development.
- Working knowledge of App Store Optimization (ASO) principles and tools.
- Excellent cross-functional communication skills - able to collaborate with editors, marketers, and engineers alike.
- A passion for audience behavior, digital growth, and the evolving content landscape.
WHAT WE OFFER:
- A bright and spacious design headquarter, which reflects our brand and focuses on employee well-being and sustainability, located close to U Kurfürstenstraße
- The opportunity to shape the company and help build a global brand in a motivating, international and diverse work atmosphere
- High degree of responsibility, creativity, originality, independence and creative autonomy
- We are constantly prioritizing attention on DEIB with internal trainings, workshops, parent friendly policies and our Employee Resource Groups (HighPower, HighPride, HighDreams & HighCulture)
- 2 extra days off globally for all employees on International Women’s Day and Juneteenth
- Flexible hybrid working policy, dog friendly office, and a 5 weeks/year remote international working option
- Access to visa support for employees relocating to Germany if needed
- Attractive employee benefits (e.g. discounts in our online shop, performance based bonus, ClassPass, access to mental well-being platform “OpenUp”, bike leasing, sabbatical option)
We’re looking forward to hearing from you!!
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Highsnobiety is a global community of independent-minded creatives & professionals: Every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or genetic information. So if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.
