Job description
CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.
As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you’re someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.
CoreWeave powers the creation and delivery of the intelligence that drives innovation.
Build the Brand That Powers the Future of Cloud
Are you a bold storyteller who knows how to launch big ideas and build unforgettable brands? CoreWeave is seeking a Brand Campaign Manager to build the brand campaign strategy that shapes our narrative, amplifies our presence, and deepens trust with enterprise, AI, and developer audiences.
This is a rare opportunity to own the creative and strategic engine behind a brand that’s defining the next generation of cloud computing. You’ll drive campaign planning from concept through execution—turning positioning into powerful narratives, building scalable frameworks, and orchestrating multi-channel programs that deliver measurable impact.
What You’ll Do
Campaign Strategy & Narrative Development
- Develop breakthrough, fully integrated brand campaign rooted in CoreWeave’s positioning and aligned to business priorities.
- Craft brand campaign narratives that connect emotionally and strategically with our audiences—from developers to C-level buyers.
- Build scalable campaign architectures and toolkits that can be tailored across regions, verticals, and funnel stages.
- Lead campaign planning across owned, earned, and paid channels—advertising, digital, video, content, experiential, and more.
Orchestrate Cross-Functional Excellence
- Partner with product marketing, demand generation, digital, creative, and communications to bring campaigns to life.
- Act as the campaign quarterback, aligning stakeholders, timelines, and deliverables to execute flawlessly.
- Ensure campaigns are consistent with brand standards while enabling flexibility for market-specific adaptation.
Creative Briefing & Content Integration
- Write clear, actionable creative briefs that inspire bold and strategic execution.
- Guide the development of hero assets—videos, landing pages, digital ads, emails, and event materials—ensuring storytelling is consistent and powerful.
- Ensure integration of campaign themes across all marketing touchpoints, channels, and content formats.
Measure What Matters
- Define and track campaign KPIs in collaboration with analytics and brand insights teams—brand lift, awareness, engagement, perception, and contribution to pipeline.
- Use insights to refine campaigns in-flight and inform future strategies.
- Conduct post-campaign retrospectives to capture learnings and optimize playbooks.
Brand Expansion & Thought Leadership
- Ensure all campaigns ladder into CoreWeave’s broader brand strategy and visual identity.
- Contribute to ongoing brand initiatives including messaging evolution, brand platform development, and executive storytelling.
- Stay on the pulse of cultural trends, competitor moves, and creative benchmarks to keep our campaigns fresh, relevant, and ahead of the curve.
What You Bring
- 10+ years of experience in brand marketing, integrated campaign strategy, or creative planning—preferably in B2B tech, SaaS, or cloud infrastructure.
- A strong portfolio of brand end-to-end campaign ownership, from idea through execution and measurement.
- Deep understanding of audience segmentation, messaging frameworks, and full-funnel brand storytelling.
- Experience leading multi-channel campaigns across digital, video, events, social, paid media, and owned content.
- Proven ability to work cross-functionally with creative teams, product marketers, media planners, and executives.
- Strong creative sensibility and editorial judgment; able to shape and elevate work with clarity and vision.
- Analytical and insights-driven; comfortable using data to inform decisions and demonstrate brand impact.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,000-$200,000. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
What We Offer
The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.
In addition to a competitive salary, we offer a variety of benefits to support your needs, including:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Our Workplace
While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration
California Consumer Privacy Act - California applicants only
CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA) , CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: [email protected].
