Consumer Insights Manager

Job description

ABOUT OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

We’re looking for a Consumer Insights Manager to uncover and elevate the voice of our customer to drive smarter, human-centered decisions across brand, product, and innovation. As part of an innovative, category-disrupting brand, this role goes beyond traditional research—it’s about shaping the future of how we connect with consumers in a rapidly evolving marketplace.

You’re equal parts strategic thinker, empathetic listener, and curious storyteller—someone who thrives on turning complex data into clear, compelling narratives. You’ll partner cross-functionally to translate insights into action, influencing how we show up in the world and ensuring that consumer perspective is at the heart of everything we do.

You’ll lead key research initiatives, design learning agendas, and connect the dots between consumer behavior, cultural shifts, and category trends. Whether it’s testing creative, shaping a go-to-market plan, or guiding the launch of a new innovation, you’ll help the organization ask sharper questions and make bolder, better-informed decisions.

RESPONSIBILITIES:

• Foster a data-informed culture within the marketing team and broader org by regularly sharing consumer learnings and guiding teams toward insight-led decisions.
• Collaborate cross-functionally with internal teams and external agency partners to embed the consumer voice into briefs, creative reviews, strategy, and campaign development.
• Support the execution of end-to-end research initiatives that inform marketing and innovation strategies—including concept testing, creative testing, brand health tracking, and audience segmentation.
• Manage relationships with external research partners, overseeing day-to-day project execution from research design through analysis and reporting, ensuring findings are translated into clear, actionable insights.
• Contribute to internal reporting and storytelling, helping build presentations and dashboards that track key brand KPIs such as household penetration, brand awareness, and campaign performance.
• Monitor cultural trends and evolving consumer behaviors, bringing forward fresh perspectives and provocative insights that can shape brand strategy, content development, and innovation roadmaps.

REQUIREMENTS:

• 6+ years of experience in consumer insights, market research, or related roles (CPG experience preferred; beverage a plus).
• Experience leading both qualitative and quantitative research methods - such as focus groups, ethnographys, tracking studies, segmentation, etc. - and an interest in exploring new approaches.
• Experience writing and designing surveys for DIY tools (like Toluna, Zappi or Numerator), and analyzing raw data.
• Deep intellectual curiosity and a natural instinct to ask “why” behind behaviors, trends, and performance patterns.
• Demonstrated ability to synthesize disparate data sources into cohesive, actionable insights—not just reporting what happened, but uncovering why it matters.
• Strong critical thinking and problem-solving skills, with the ability to frame business questions, select appropriate methodologies, and evaluate findings with nuance.
• A keen sense of observation and the ability to identify emerging cultural, category, and consumer shifts before they hit the mainstream.
• Proactive insight-seeker who isn’t afraid to challenge assumptions or bring forward unconventional thinking to spark new ideas.
• Comfortable navigating ambiguity, with the confidence to guide stakeholders when the data doesn’t offer a black-and-white answer.
• Strong organizational and project management skills—able to juggle multiple projects with attention to detail.
• Clear and effective communication skills, both written and verbal, with the ability to distill data into easy-to-understand stories.
• Working knowledge or experience with marketing mix modelling and brand health tracking tools.
• Working knowledge of syndicated tools like Nielsen, SPINS, or Numerator preferred.

REPORTS TO: Director, Consumer Insights

COMPENSATION: $125,000-$140,000 Base Salary + Bonus

HOW WE WORK

We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.

Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.

We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.

WHAT WE VALUE

At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together.

• Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.
• Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
• Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.

WHAT WE’RE LOOKING FOR

Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who:

• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration
• Are fired up by building something new, and making it better every day

Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.

We are proud to be an Equal Opportunity/Affirmative Action Employer.  Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.