Job description
Role type: Permanent
Location: Remote, must be UK-based
Salary: £45,000
Why Midnite?
Midnite is a next-generation betting platform that is built for today’s fandom. We are a collective of engineers and designers who all share a passion for sports and gaming. We exist to bring fans closer to the games they love through the excitement of betting on their favourites.
Unlike the alternatives, Midnite doesn’t feel like a website built two decades ago. Instead, it’s a cutting-edge creation, designed and constructed from the ground up with the latest technologies. Crafting an experience that’s truly intuitive, immersive, and immediately understandable is no walk in the park, but we thrive on the challenge. We believe we’re on the brink of creating something truly awesome.
What will you do?
As our Content Manager, you will be at the heart of our brand’s voice, playing a crucial role in shaping how we communicate with our audience. You will be responsible for developing and executing a comprehensive content strategy that resonates with sports enthusiasts and betting aficionados alike. This will involve a dynamic blend of creative writing, strategic planning, and performance analysis, ensuring our content not only informs and entertains but also drives engagement and business objectives.
A key part of your role will be to support copywriting across various critical areas. This includes crafting compelling and compliant copy for our product features, ensuring clarity and excitement around new offerings and updates. You will also contribute significantly to broader brand marketing plays, developing impactful content for campaigns, promotions, and brand awareness initiatives across multiple channels. Your words will be instrumental in building our brand identity and fostering a loyal community.
Furthermore, you will take full ownership of our company blog, transforming it into a go-to resource for sports betting insights, news, and features. This will involve planning editorial calendars, commissioning and writing engaging articles, and ensuring a consistent flow of high-quality content that educates and entertains our audience. You will be expected to leverage your understanding of basic SEO writing principles to optimise all blog content, ensuring maximum visibility and organic traffic, ultimately positioning us as a thought leader in the sports betting space.
Responsibilities:
- Develop and implement a comprehensive content strategy aligned with business goals and marketing objectives.
- Manage and own the company blog, including editorial planning, content creation, and performance analysis.
- Write, edit, and proofread high-quality, engaging copy for product features, marketing campaigns, promotional materials, and website content.
- Ensure all content adheres to brand guidelines, tone of voice, and regulatory compliance standards within the sports betting industry.
- Conduct keyword research and apply basic SEO best practices to optimise content for search engine visibility.
- Collaborate closely with product, marketing, and design teams to ensure content consistency and effectiveness across all platforms.
- Monitor content performance, analyse data, and provide insights to continuously improve content strategy and engagement.
- Stay up-to-date with industry trends, sports news, and competitor activities to identify new content opportunities.
- Potentially manage freelance writers or external content creators as needed.
Essential Experience:
- Proven experience as a Content Manager, Content Creator, Copywriter, or similar role, preferably within the sports, iGaming, or entertainment industries.
- Demonstrable knowledge and passion for football and a broad range of other sports (e.g., horse racing, basketball, tennis, cricket, rugby, etc.).
- Excellent copywriting and editing skills with a keen eye for detail and a strong grasp of grammar and style.
- Understanding of basic SEO principles and experience in writing SEO-friendly content.
- Ability to adapt writing style and tone for different audiences and platforms.
- Strong organisational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Familiarity with content management systems (CMS) and analytics tools.
- A proactive and creative approach to content generation.
- Ability to work independently and as part of a collaborative team.
What’s in it for you:
Shape our future: Play a key role in our team’s success, where your voice matters, and you’ll have a direct impact on shaping Midnite’s future.
Connect and unwind: Take part in our quarterly gatherings where our community comes together to bond and have fun.
Comprehensive health coverage: Look after your well-being with our outstanding zero-excess health insurance plan, which includes optical and dental coverage.
Simplify life: Take advantage of our nursery salary sacrifice scheme, allowing you to conveniently pay your child’s nursery fees straight from your paycheck.
Work-life balance: Enjoy 25 paid holidays a year, plus generous paid maternity, paternity, and adoption leave, supporting you during life’s most important moments.
Productive home office: We provide everything you need for a comfortable and ergonomic home setup, ensuring you’re as productive as possible.
Flexible working: We embrace flexible working, allowing you to adjust your schedule when life’s unexpected moments arise.
Latest tech made easy: With our salary sacrifice schemes, you can upgrade to the latest gadgets, household items, and mobile tech without the upfront cost.
Exclusive perks: Enjoy a wide range of discounts on retailers, groceries, and subscriptions, making life a little more affordable.
Grow with us: Expand your skills through internal and external learning opportunities while benefiting from access to mentorship programs that support your development.
Transparent compensation: We provide competitive pay with clear team bandings and salary grids, ensuring that salary discussions are simple and fair.
Constructive feedback: We foster a transparent culture, encouraging individual feedback and review sessions to help everyone improve.
At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.
We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.
