Content Marketing Manager

Job description

About EnergyHub

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

We’re at an important moment in our company’s growth trajectory and looking for a Content Marketing Manager to supercharge our content development and distribution capabilities. You’ll lead the effort to educate EnergyHub utility clients on how to deliver a reliable, decarbonized electricity system.

About the Opportunity

As Content Marketing Manager, you’ll oversee content creation and distribution in paid and owned channels, accelerating our impact with expert project management skills, knack for using data to inform strategy, and ability to work with creatives and technical teams with equal ease. You will collaborate closely with internal stakeholders and external resources to develop and execute our content roadmap, activate campaigns, and optimize content-related processes.

Main Responsibilities: What you’ll do

Content strategy

• Lead development of annual content roadmap
• Define campaign objectives in partnership with Product Marketing, Sales, Partner Solutions, and Client Success teams to ensure alignment of content roadmap with company strategy
• Lead development of paid and owned content calendar

Content development

• Lead content development process for marketing campaigns, customer marketing program, and stand-alone communications
• Create briefs and manage content development process, engaging stakeholders for input and review as required
• Oversee development of high-quality assets including white papers, fact sheets, case studies, blog posts, email copy, video content, social posts, conference and awards abstracts, and ad copy with additional asset types as needed
• Audit existing content and identify opportunities for optimization and extension via new formats to increase reach and value of existing assets
• Use insights to optimize new content and existing web properties
• Manage external resources supporting content development, including external agency, copywriters, graphic designers, and video production and website agency partners
• Develop and iterate on content best practices through testing of content types, messaging, and distribution channels

Reporting

• Own paid media reporting and leverage performance insights to optimize and guide ongoing paid media planning and strategy
• Collaborate with the marketing operations team to track and report on campaign-driven pipeline influence and revenue impact

Content distribution

• Maintain brand website, ensuring it’s up to date with the latest positioning and  content
• Oversee and manage B2B email marketing program, owned social media channels, and digital community engagement
• Own paid media strategy, traffic assets to paid media partners

Cross-team collaboration

• Partner with Integrated Marketing team members to maintain library of brand marketing resources for internal and external partners
• Maintain EnergyHub content library

Other duties as assigned

Required Skills and Experience: What you need

• 5+ years in content marketing, ideally in technology or clean energy, with the ability to be both hands on and strategic
• Belief in the ability of great stories to help decarbonize our electricity system
• Ability to communicate highly-technical subject matter in an accessible manner
• Deep understanding of audiences and buyer personas and how to create content that resonates with target audiences
• Experience using data to guide content development and optimization
• Proven ability to develop and execute content marketing strategies to achieve specific goals
• Excellent writing and editing skills
• Collaborative, cross-functional team player
• Project management experience and the ability to work independently on multiple projects while staying highly organized
• Experience using marketing tech stacks and CMS (HubSpot, Salesforce, and Wordpress or equivalent CMS preferred)

Why work for EnergyHub?

• Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!
• Gain well rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Work with the latest technologies: You’ll gain exposure to a broad spectrum of  IoT, SaaS and machine learning obstacles, including distributed fault-tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs.
• Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.
• Focus on fun: EnergyHub places high value on our team culture. Happy hours and holiday parties are important to us, but what’s also important is how our employees feel every single day.

Company Benefits

EnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.

EnergyHub is an Equal Opportunity Employer

EOE, Including Disability/Vets. Reasonable accommodations are available for individuals with disabilities throughout the application process. If you are a person with a disability needing assistance with the application process, please contact [email protected].

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.  By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies:

EnergyHub understands the value of professional recruiting services.  However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you.

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

The salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience.  This allows opportunity for growth and development within the role.  The salary offered is part of a total compensation package.

Pay Range

$100,000—$120,000 USD