Job description
Role
We’re looking for a content marketing expert with an affinity for improving healthcare with technology to create engaging content for our key buyer personas: CFO and revenue cycle leaders, and clinical documentation integrity (CDI) leaders. Engaging is the keyword: We take a consumer-oriented approach to our content, and want this person to take a creative, “what if we…” approach to every asset they create.
You’re a proven expert at creating impactful content that guides people through the buying journey, showcases SMEs as industry thought leaders, and raises brand awareness. You have a strong B2B healthcare background and a keen interest in AI.
As a member of our high-performing marketing team, your work will be vital to helping us continue to grow SmarterDx. You’ll develop content pieces that move prospects through the sales funnel and firmly establishes SmarterDx as an industry thought leader. A self-starter driven by the impact of your work, you’ll report to our Head of Marketing.
SmarterDx builds clinical AI that empowers hospitals to analyze the complete record of every patient to fully capture the value of care delivered. Founded by physicians in 2020, its proprietary AI platform understands the nuances of clinical reasoning, enabling hospitals to true the patient record for every discharge. By doing so, hospitals can recover millions in earned revenue, enhance care quality metrics, and optimize healthcare operations. Become a Smartian and help optimize the way the healthcare system works for everyone. Learn more at smarterdx.com/careers.
**This role is fully remote within the US**
What You’ll Do
- Create high-performing content: Conceive, research, write, and edit long-form content to build a library of engaging and relevant collateral that moves prospects through the funnel, including white papers, case studies, and blog content
- Develop presentations with new ideas: Develop industry event presentations for senior executives to present thought leadership throughout the healthcare sector
- Bring your creative A-game: Take a consumer-oriented approach to content marketing, introducing new ideas, messages and mediums that command attention and break from status quo B2B content
- Derive insights and create content that supports company goals: Collaborate with internal teams including marketing, sales, product, and customer success to align content with company initiatives and gather insights
- Help develop promotion plans: Optimize each piece of content for SEO to drive organic traffic and collaborate with the head of marketing and demand generation manager on sponsored content placements
- Measure effectiveness: Monitor and analyze content performance metrics to measure the success of each asset you create
- Stay current: Stay updated with industry trends, market insights, and competitive landscape to position the company as a thought leader within healthcare technology, particularly AI, revenue cycle management (RCM), and clinical documentation integrity (CDI)
What You Bring
- 7+ years of content marketing experience, B2B marketing and/or healthcare marketing experience preferred
- Proven track record of high-performing content within healthcare
- Ideally familiar with writing about AI, and at a minimum, very comfortable translating complex technology and ideas for targeted audiences
- Basic understanding of SEO best practices, content management systems (CMS), and analytics tools (e.g., GA4)
Nice to Haves
- Experience with content creation tools (e.g., Figma) and project management tools (e.g., Asana) a plus
- Previously owned a content calendar and developed content ideas for various healthcare personas
- Social media content development
Compensation
$115,000 - 140,000 salary + equity incentives
Benefits
- Medical, Dental & Vision – Comprehensive plans with leading insurance providers, covering 90-100% of your premiums and 70-90% for dependents, depending on the plan.
- One Medical Membership – Free membership included if you enroll in a SmarterDx medical plan.
- Paid Parental Leave – Up to 12 weeks of paid leave for birth or adoption.
- Remote-First Team – Work from anywhere in the U.S. with a $400 home office reimbursement stipend.
- Unlimited PTO & 10 Holidays – 4 of which include floating holidays so you can recognize the days that matter most to you.
- Learning & Development Budget – $500 per year (prorated) for courses, books, and resources to expand your skills.
- 401(k) with Traditional & Roth Options– Tax-advantaged retirement savings through Empower.
- Minimal Bureaucracy – A fast-moving, high-impact environment where you can focus on what matters.
- Incredible Teammates! – Work alongside smart, supportive, and mission-driven colleagues.
