Job description
Company Description
Our client is a leading provider of technology solutions for dental and medical practices. They empower healthcare professionals with cutting-edge tools and services that streamline operations, enhance patient care, and drive practice growth. Their client-centered approach focuses on delivering tailored solutions for small to mid-sized healthcare practices.
We are seeking an experienced Content Marketing Manager to develop and implement a cohesive content strategy that elevates our brand presence, drives engagement, and establishes our thought leadership in the dental and medical technology space. This strategic role goes beyond content creation to include content planning, management, and optimization across multiple channels. The ideal candidate will blend business acumen with creative storytelling to engage our B2B audience of healthcare practice owners and administrators.
Contract Details
- Fully remote
- 30-40 hrs/week
- 3 month contract to start with strong likelihood to extend
- $60-70/hr
Job Description
Strategic Content Planning & Management
- Develop and execute a comprehensive content marketing strategy aligned with business objectives
- Create and maintain an editorial calendar with clear content themes, campaigns, and promotional schedules
- Establish content workflows, standards, and governance processes to ensure quality and consistency
- Analyze content performance and optimize strategies based on data-driven insights
- Manage content resources efficiently, including internal team members and external vendors
Content Creation & Curation
- Oversee the production of high-quality, engaging content including blogs, articles, ebooks, and online magazine content
- Develop business-oriented content tailored to small healthcare practice owners and administrators
- Create coherent story arcs and content series that build audience engagement over time
- Maintain brand voice and messaging consistency across all content assets
- Leverage AI tools appropriately to enhance content creation workflows
Digital Channel Management
- Manage content distribution across website, email, and social media channels
- Implement and optimize WordPress-based content systems
- Develop social media content strategies and utilize automation tools effectively
- Create and manage visual content using Canva and other design tools
- Ensure seamless user experience across all digital touchpoints
Content Performance & Analysis
- Establish KPIs and measurement frameworks for content initiatives
- Analyze content performance and provide regular reporting on key metrics
- Identify optimization opportunities based on audience engagement data
- Stay current on content marketing trends and best practices
- Recommend new content approaches based on industry developments
Qualifications
Required Skills & Experience
- 5+ years of content marketing experience, with at least 2 years in a management role
- Demonstrated experience developing B2B content strategies for professional services
- Strong understanding of healthcare or related professional services industries
- Exceptional writing, editing, and storytelling abilities
- Proficiency with WordPress, content management systems, and SEO best practices
- Experience with social media management and automation tools
- Working knowledge of Canva and basic design principles
- Analytical mindset with ability to translate data insights into content strategy
- Project management skills with ability to manage multiple initiatives simultaneously
Preferred Qualifications
- Experience marketing to dental/medical practices or healthcare professionals
- Background in business, marketing, or healthcare administration
- Familiarity with AI content tools and their appropriate applications
- Experience producing long-form content (ebooks, guides, white papers)
- Knowledge of email marketing platforms and nurture campaign development
- HubSpot or similar marketing automation platform experience
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
