Creative Director

Job description

POS-5519

Who You Are

• A senior-level creative with 12+ years of experience in digital-first and visually sophisticated environments
• Experienced across brand, digital, and marketing design, with a background in industries that value storytelling and aesthetics
• Exceptionally strong in both visual taste and execution, you can concept and design, not just direct

About The Role

We’re looking for a Principal Creative Lead who blends high-caliber design thinking with hands-on design. This is a strategic and executional role for a creative leader who not only sees the big picture but can bring it to life in detailed, thoughtful, visually arresting ways.

This person will help push the creative bar at HubSpot, introducing sharper visual storytelling and more nuanced aesthetic thinking. From concept through execution, you’ll take a central role in shaping how the brand is expressed across digital experiences, campaigns, and storytelling. You’ll work closely with marketing, product, and UX teams, acting as the connective tissue between concept, design, creative system, and execution.

This role requires someone who has a strong point of view, but also collaborates with empathy, someone who can identify what looks good, why it works, and how it fits within a broader brand system. You’re confident directing work, but also have the skills and mindset to do the design work.

Key Responsibilities

• Set and drive the creative direction for key brand and marketing initiatives, from early ideation to final delivery
• Create moodboards, references, sketches, and high-fidelity explorations to define and express a visual strategy and present to various stakeholders.
• Collaborate closely with UX and UI designers to bring visual narratives to life in digital  environments
• Ensure creative consistency across all touchpoints, including motion, imagery (photography and illustration), layout, typography, and color
• Maintain a strong connection to the visual identity system, ensuring brand integrity while knowing when and how to push it
• Lead creative reviews, stakeholder check-ins, and cross-functional alignment around design vision and intent
• Develop and establish a clear creative process, in partnership with PMs, that brings the right people in at the right time, ensuring feedback is clear, actionable, and on time
• Evaluate and respond to feedback with clarity, balancing creative standards with cross-functional needs and realities
• Able to distinguish great work from good, with a clear point of view on what raises the bar
• Detail-oriented and system-minded, you understand how a single design decision impacts the entire experience
• Strong in stakeholder communication and creative leadership, able to guide alignment across multiple teams
• Comfortable pivoting based on new information or constraints, but able to discuss when feedback risks breaking system cohesion or design integrity
• Mentor junior designers and provide direction to maintain consistent quality and brand standards
• Partner with external vendors and agencies to ensure brand consistency across all materials
• Stay current with design trends and tools, translating these into our communications and design

Required Qualifications

• 12+ years of professional visual design experience and creative direction in a digital environment.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator), with motion design skills and basic video editing capabilities, is a plus.
• Strategic thinker who balances creative vision with business objectives
• Proficient in using Google Suite (especially Google Slides for presentations)
• Strong understanding of design principles and best practices across digital, UI/UX
• Exceptional typography skills with meticulous attention to detail
• Experience with digital design tools such as Figma
• Proven track record in creating successful visual design systems
• Outstanding portfolio demonstrating versatility in style and medium
• Strong project management skills with the ability to handle multiple projects
• Self-motivated with strong initiative and the ability to work independently
• Maintains calm under pressure while effectively managing multiple projects and tight deadlines

Desired Qualities

• Experience with presentation tools (PowerPoint, Keynote)
• Agency, editorial, or lifestyle industry experience preferred

What Success Looks Like

• Conceptual clarity and creative polish across all major brand initiatives
• A streamlined creative process that integrates input without compromising quality
• Elevated design presence in digital and marketing experiences
• Strong collaboration across Brand, UX, Marketing, and Product Design
• Proactive testing and integration of new tools (including AI) that move the creative team forward

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$142,000—$228,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

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