Job description
The Mill Adventure Group is a scale-up with the ultimate mission of building awesome products that will change the way the iGaming industry operates. We started our journey in 2019, with the vision of building a technology driven organisation and creating a team consisting of the best of the best specialists in their respective fields.
We trust and value our team and we strive to accommodate the right working conditions for each individual, in remote, office based or mixed models. We see the strength in being different and embrace the cultural diversity existing in our group.
As our player base grows, we’re looking for a CRM Manager to lead lifecycle marketing efforts across both brands. In this role, you will take full ownership of all CRM initiatives — from campaign planning to execution and performance analysis — with a strong focus on engagement, retention, and loyalty. This is a hands-on, execution-driven role working closely with other team to build smart, data-informed player and communication strategies.
In this role you will be responsible to:
Take end-to-end ownership of CRM strategy and campaign execution across both brands, ensuring consistent quality, timely delivery, and alignment with brand tone
Plan, build, and optimize multi-channel campaigns (email, onsite, push) with strong attention to structure, clarity, and relevance.
Develop CRM strategies focused on automation, personalization, and operational efficiency.
Own and refine each brand’s tone of voice based on market-specific player preferences
Analyze campaign performance, customer behavior, and KPIs to iterate and improve
Ensure each campaign’s design, content, and terms are structured clearly and accurately
Align closely with other teams to ensure cohesive messaging
Coordinate loyalty and retention communications, ensuring brand-appropriate strategies
Ensure compliance and regulatory standards are embedded in workflows and communications
Collaborate with Responsible Gaming, Compliance, Customer Support, and other teams when relevant.
Experience managing CRM in the online casino or iGaming industry
A proven record of delivering automated and ad hoc campaigns with precision and consistency
Strong analytical thinking and the ability to turn data into actionable strategies
Excellent attention to detail — both in written content and operational execution
Solid understanding of customer segmentation, lifecycle strategy, and retention KPIs
Hands-on experience with CRM platforms and campaign management tools
A collaborative mindset, able to work across multiple functions and remote teams
A high standard for content quality and clarity — you care about what players see
Excellent written and spoken English
A lean, focused company, offering a flexible working environment
The opportunity to work with and learn form a highly skilled, talented team
A great company culture, where accountability is innate, transparency is key and competency is virtue
Being part of a small, tight knit, caring community
Work equipment of your choice
Private health insurance
Learning budget
Parking/transport or co-working allowance
Company wide and team based get togethers
