Job description
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REQUIRED SERVICE: Technical Support VA
REQUESTED EXPERIENCE TIER LEVEL: Junior Level
MIN. HOURS/WEEK: 20- 40 hours
SHIFT TIME ZONE: EST
SHIFT HOURS:TO BE ARRANGED
SHIFT DAYS: Monday to Friday
REPORTING TO/POC: To Be Determined
Number of VAs: 1
GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: N/A
Position Overview
We are seeking a passionate and insightful Data/Business Analyst to join our marketing team and elevate our lead generation program supporting over 50+ dealers in the home improvement industry. The ideal candidate is not just a numbers person-they are a data storyteller who understands KPIs and metrics, can translate complex data into actionable business insights, and is driven to help our team make smarter, faster decisions.
You will play a critical role in evaluating vendor effectiveness, isolating and improving dealer performance, and building reporting solutions that empower not only marketing but also training, development, and other cross-functional groups. Key Responsibilities KPI & Metrics Management
Define, track, and analyze key performance indicators (KPIs) and metrics across the lead generation program.
Develop standardized reports and dashboards in QLIK and Power BI to monitor lead quality, conversion rates, vendor performance, and dealer effectiveness.
Continuously refine and evolve metrics to ensure alignment with business goals. Data Storytelling & Insight Generation
Translate complex datasets into clear, compelling stories that drive action and decision-making.
Present findings and recommendations to leadership, dealers, and other stakeholders in a way that is accessible and actionable.
Proactively identify trends, opportunities, and areas for improvement using historical and real-time data. Vendor & Dealer Performance Analysis
Evaluate and compare vendor performance to identify the best partners for our lead generation efforts.
Analyze dealer performance to isolate high and low performers, uncover root causes, and recommend targeted improvement strategies.
Collaborate with dealers and vendors to share insights and foster a culture of continuous improvement. Cross-Functional Reporting Support
Build and maintain reporting solutions that support other groups within the lead generation program, such as training and development, sales, and operations.
Partner with training and development teams to identify knowledge gaps and measure the impact of training initiatives using data.
Support ad-hoc reporting needs for various internal stakeholders. Data Management & Technical Skills
Collect, clean, and manage large datasets from Lead Perfection and other sources.
Use SQL, Excel, and Power Query for data manipulation and analysis.
Ensure data integrity and consistency across all reporting and analytics efforts. Qualifications
Bachelor’s degree in business, Marketing, Data Science, Statistics, or a related field.
2+ years of experience as a Data Analyst or Business Analyst, preferably in marketing or lead generation.
Proficiency in Lead Perfection CRM, QLIK, and Power BI.
Medium to strong SQL skills.
Advanced Excel and Power Query skills.
Demonstrated ability to define, track, and interpret KPIs and metrics.
Strong data storytelling and presentation skills-able to turn data into actionable insights.
Experience working with cross-functional teams and supporting multiple business units.
Excellent analytical, problem-solving, and communication skills.
Ability to manage multiple projects and priorities in a fast-paced environment.
Want to work with this amazing client? Apply now and join 20four7VA! Join the remote world, today.
What we offer:
Competitive rates
Weekly payments
Annual rate increase (based on performance)
Paid time off
Paid holidays
Various open roles are available
Free training and upskilling
Constant support and guidance from managers and mentors
Clear schedules and guidelines
A vibrant community always ready to support you
And more!
