Summary
The Demand Generation Manager at SmarkLabs will lead demand generation strategies for clients across various industries, designing and executing campaigns to drive lead generation and achieve revenue objectives. The role requires a blend of strategic planning, tactical execution, analytics capabilities, and creativity.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5-7 years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B or agency setting
- Proven track record of designing and executing successful demand generation campaigns
- Strong analytical skills with experience in tracking and interpreting marketing metrics to inform decisions
- Excellent project management abilities, capable of leading multiple projects simultaneously under tight deadlines
- Proficiency in marketing automation and CRM tools (e.g., HubSpot)
- Creative thinker with excellent communication and interpersonal skills
- Ability to work collaboratively in a team environment as well as independently
Responsibilities
- Develop and execute comprehensive demand generation strategies to meet or exceed pipeline generation and revenue targets for clients
- Collaborate with the marketing, sales, and client success teams to align strategies and optimize the lead-to-customer conversion process
- Manage multi-channel marketing campaigns across email, web, social media, and digital advertising to engage target audiences effectively
- Utilize data and analytics to track campaign performance, measure ROI, and provide insights for continuous improvement
- Create compelling content and messaging that resonates with target audiences and supports campaign objectives
- Manage budgets and resources efficiently to maximize impact and achieve optimal results
Benefits
- Generous compensation package (salaried)
- Health insurance with company contribution (medical, dental, vision, etc)
- Paid vacation
- Paid time off
- The flexibility of working remotely
