Job description
About the Role
We are looking for an experienced Digital Experience Manager to own, optimize, and advance our website and digital marketing landing pages. In this role, you will drive website conversion rate optimization, manage and enhance our CMS and web experience infrastructure, and ensure our digital experience aligns with best practices in user experience, content performance, and technical site health. You will play a key role in supporting paid marketing initiatives by optimizing landing pages and user flows for maximum conversion across all digital campaigns.
Key Responsibilities
Website & Conversion Optimization
- Own and optimize key web performance and conversion metrics for both the main website and all HubSpot landing pages.
- Lead the planning, setup, execution, and analysis of A/B and multivariate tests using GrowthBook, turning insights into actionable improvements.
- Support paid marketing initiatives by optimizing landing pages for paid campaigns and working closely on CRO strategies that drive better campaign performance.
- Continuously analyze site and web experience data (Google Analytics, GSC, heatmapping tools, etc.) to identify and remove friction, refine user flows, and propose enhancements.
- Build and maintain a prioritized backlog of site and landing page optimization opportunities and deliver ongoing improvements.
CMS & Web Operations
- Own all aspects of our website CMS (e.g., Storyblok, WordPress), ensuring efficient content management, publishing, and quality standards.
- Implement and manage updates, builds, and campaign launches across the website and HubSpot landing pages.
- Ensure all site and landing page updates adhere to best practices in UX, technical SEO (structure, metadata, schema, internal linking), and brand standards.
- Partner with developers and technical resources as needed to resolve issues and deliver enhancements.
Technical and Analytical Excellence
- Perform routine audits for technical issues (site speed, crawl/indexation, internal linking, etc.), and work with the appropriate resources to resolve them.
- Monitor and report on key web performance indicators, using data to inform recommendations and demonstrate business impact.
- Stay current on the latest trends and best practices in web management, CRO, and CMS capabilities.
Qualifications & Requirements
- 5+ years of experience in website management, web operations, or digital marketing, with a track record of driving conversion and optimization initiatives.
- Expertise in CRO, landing page optimization, and user journey analysis, with hands-on experience using GrowthBook (or a similar A/B testing tool).
- Experience supporting paid marketing initiatives through web experience optimization and testing.
- Experience using HubSpot for landing page creation, management, and optimization.
- Proficiency with CMS platforms (Storyblok, WordPress, or similar) and hands-on experience implementing website and landing page updates.
- Strong understanding of technical and on-page SEO principles as they relate to web management.
- Solid analytical skills; experience using web analytics tools (GA4, Hotjar, or similar) to inform site improvements and report on outcomes.
- Basic to intermediate knowledge of front-end development concepts (HTML, CSS, JavaScript) is a plus.
- Experience managing B2B SaaS websites and digital campaigns.
- Excellent project management, organizational, and communication skills, with the ability to manage multiple initiatives and deadlines in a fast-paced environment.
Success in this role means You will drive measurable improvements in website and landing page conversion, directly support paid campaign success, maintain a high-performing web experience, and ensure our digital channels are set up for marketing growth.
Our Hiring Approach
This is a full-time, 100% remote position, giving you the flexibility to work from anywhere. Time Doctor is an equal opportunity employer and we deeply value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
At Time Doctor, we hire globally. Depending on your country of residence, you may be engaged as a full-time employee or as a contractor—our Talent Attraction team will walk you through the details during your first interview.
About Us
Our vision is to be the most trusted time-tracking and productivity application for remote teams. We help companies and employees do their best work. We are looking for people passionate about spreading the practice of remote work with all of the benefits that come with it. We believe that office life is antiquated, that geography should not limit your career prospects, and that people should be able to work from wherever they want.
We’re a diverse global team of over 150 people working 100% remotely in over 40 different countries. We’re looking for innovative team members ready to help us modernize remote work. Learn more about us here - https://people.timedoctor.com
