Job description
About Us
MarketFully is a leader in multilingual marketing, helping global and local businesses effectively connect to audiences in their preferred languages. We operate at the intersection of marketing, language, and technology—and we’re looking for someone to join our fast-paced and creative team.
Summary
We are looking for a high-energy, data-savvy Digital Marketing Associate to drive lead acquisition and campaign performance across four brands: MotionPoint, Key Content, GetGloby, and MarketFully. This role is perfect for a marketing professional with 1-2 years of experience in digital marketing, paid media, and marketing operations who is ready to own and optimize the full-funnel engine behind a growing product suite. The role reports directly to the ABM Manager and operates on Eastern Time Zone hours.
Essential Job Functions:
- Help manage paid media campaigns across Google, LinkedIn, and social platforms to drive high-quality leads at optimal cost
- Conduct keyword research, audience targeting, and media planning aligned with quarterly pipeline goals
- Design and execute A/B tests for ad creative, landing pages, and bidding strategies to improve conversion rates and cost-efficiency
- Develop monthly campaign reports with actionable insights tied to CPL and CPA targets
- Marketing Operations & Email Campaign Execution
- Manage Pardot email marketing automation workflows and Outreach sequences to nurture prospects from initial interest to sales disposition
- Collaborate with the Sales Operations team to steward marketing-generated leads through the pipeline
- Maintain lead data hygiene, scoring models, and campaign attribution logic across Salesforce and ZoomInfo
- Monitor and analyze lead behavior across ads, content, chatbots, and email to improve segmentation and targeting
- Provide ongoing reporting on campaign performance, lead velocity, and pipeline influence across all four brands
- Curate and optimize chatbot logic and flows to improve conversion rates from inbound traffic
- Partner with designers, writers, and developers to launch campaigns that are visually on-brand and strategically sound
- Work closely with BDRs and account executives to ensure campaign alignment and feedback loops
- Assist in building email campaigns based on copy provided by the content team
- Manage campaign and performance marketing calendars across digital channels
- Support earned media coordination and PR tracking across industry publications and thought leadership outlets
Required Education & Experience:
- Bachelor’s degree in Marketing, Business, or a related field
- 2 years of experience in B2B digital marketing, SaaS marketing, or performance-based marketing
- Proven track record managing paid campaigns (Google Ads, LinkedIn Campaign Manager, Meta Business Suite)
- Strong analytical skills and familiarity with tools like Google Analytics, Tag Manager, Search Console, and SEMrush
Preferred Qualifications:
- Hands-on experience with Pardot, Outreach, Salesforce, and ZoomInfo
- Certifications in Google Ads, Meta Blueprint, or similar
- Experience managing campaigns across multiple brands or business units
- Background in agency or fast-growth startup environments
- Familiarity with ABM strategies, platforms like Demandbase or ZoomInfo Marketing, or intent data platforms
Why Join Our Team:
Big brand bragging rights. You’ll be working with very recognizable companies (from Fortune 50 logos to up-and-coming brands) that are sure to impress friends and family.
Diverse, Inclusive, and Energetic team atmosphere. You’ll be alongside a group of deeply supportive and diverse colleagues combined with highly approachable ‘open-door’/’open-book’ managers that treat you like a person, not a cog.
Career Stability and Growth. Many team members have been at MotionPoint for more than a decade because they really love our commitment to culture and improving our platform, processes and people, every day. We love our internal talent, and career advancement opportunities both within and outside hired departments are available. We run our business and manage performance with a growth mindset.
Mental, Physical, and Financial Health. Among MotionPoint’s offerings are a ‘remote-first’ hybrid work model, flexible PTO, 10 paid holidays, paid parental bonding leave, gym membership reimbursement, free Employee Assistance Programs, robust medical/dental/vision plans, and 401(k) with immediate vesting and up to 4% employer match, to name a few!
