Summary
The Digital Marketing Manager will be responsible for creating comprehensive digital marketing strategies, managing content marketing initiatives, optimizing website content and paid advertising campaigns, managing social media platforms, implementing email marketing campaigns, monitoring analytics, conducting competitor analysis, and more. The role requires a Bachelor's degree in Marketing, Business, or a related field, proven experience in digital marketing within SAAS applications and B2B startups, strong understanding of B2B marketing strategies, proficiency in SEO, SEM, email marketing, and social media platforms, excellent analytical skills, exceptional communication, teamwork, and project management skills. The position is fully remote.
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in digital marketing, specifically within SAAS applications and B2B startups
- Strong understanding of B2B marketing strategies, lead generation, and customer acquisition
- Proficiency in SEO, SEM, email marketing, and social media platforms
- Exceptional analytical skills and the ability to translate data into actionable strategies
- Exceptional communication, teamwork, and project management skills
Responsibilities
- Collaborate with cross-functional teams to create comprehensive digital marketing strategies that align with business goals and target B2B audiences effectively
- Develop and oversee content marketing initiatives, including blog posts, whitepapers, webinars, and case studies, highlighting the value of our SAAS solutions for B2B clients
- Optimize website content and manage paid advertising campaigns to improve search engine rankings and drive targeted traffic to our site
- Create, curate, and manage content across social media platforms to enhance brand awareness, engage with the B2B community, and foster thought leadership
- Implement email marketing campaigns to nurture leads, onboard customers, and drive product adoption among SAAS users
- Monitor and analyze digital marketing performance metrics, providing actionable insights to refine strategies and achieve KPIs
- Stay updated on industry trends, competitor activities, and emerging technologies within the SAAS and B2B sectors
Benefits
- Fully Remote
- Diverse clients
- Diverse teams
