Digital Marketing Specialist

Job description

Description

Sprout Social is looking to hire a Digital Marketing Specialist to the Marketing team.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path.

What you’ll do

• You will be responsible for the day-to-day management and optimization of our paid search, display, and paid social accounts as well as other paid marketing initiatives.
• You will have a material impact on a rapidly growing business and will be able to contribute directly to our full funnel marketing goals.
• You will collaborate with cross-functional teams like web strategy, UX, campaigns, marketing analytics, product marketing, and sales & marketing ops to achieve results and boost performance.

What you’ll bring

We are seeking a proactive and detail-oriented individual to oversee the daily management and execution of our paid media campaigns and initiatives. The ideal candidate will have a background in paid media or digital marketing, a passion for advertising, and a curious and resourceful nature. This role requires a collaborative team player who excels at cross-functional partnerships to achieve marketing objectives and drive significant business impact..

The minimum qualifications for this role include:

• Minimum 2+ years of digital marketing and/or paid media experience.
• Proven ability to execute and optimize campaigns across various platforms.
• Strong analytical skills with the ability to pull, interpret, and leverage data to inform decisions, identify opportunities, and enhance performance via multiple platforms (excel, tableau, ad platforms etc.)

Preferred qualifications for this role include:

• Proven ability to execute and optimize paid search (PPC) and/or paid social strategies, with hands-on experience in Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Experience with conversion rate optimization and A/B testing across diverse paid platforms.
• Demonstrated experience in B2B SaaS marketing.
• Familiarity with collaboration tools (e.g., Asana, Jira), analytics tools (e.g., Google Analytics), and CRM tools (e.g., Salesforce).

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Experience Sprout’s in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers
• Get to know the revenue marketing team and have a clear understanding of team goals and objectives
• Meet with key partners in campaigns, SEO, social, content, and creative to learn about the scope of their work and the various paid media projects they have participated in
• Get access to paid media accounts and past reports to gain understanding of campaigns and associated performance
• Learn about and be trained on Sprout’s marketing funnel and current paid media performance

Within 3 months, you’ll start hitting your stride by:

• Work with the performance marketing team to get on-boarded and understand past and present paid media initiatives and strategies
• Become familiar with data in ad platforms, Google Analytics, and Salesforce and how to pull reports on spend, traffic, conversion metrics (trials, demos, leads), and other customer segment data to identify actionable insights
• Begin to build, launch, and optimize campaigns in ad platforms
• Monitor and manage daily and monthly budgets across various paid media platforms
• Measure and report on performance of ongoing campaigns
• Effectively leverage ad platforms to identify campaign performance opportunities

Within 6 months, you’ll be making a clear impact through:

• Autonomously manage day to day execution and optimization across paid media channels
• Regularly report on results and impact of campaigns across stakeholders
• Assist in the development of short- and long-term optimization strategies to further improve digital marketing performance
• Identify new channels for testing and opportunities within existing channels to test
• Partner with cross-functional teams to execute campaigns and initiatives
• Start gaining an understanding of the sales processes and how our digital marketing efforts can support sales

Within 12 months, you’ll make this role your own by:

• Have advanced knowledge of our tech stack and tools needed to effectively run digital marketing campaigns
• Consistently measure, analyze, and communicate campaign performance
• Proactively develop and execute campaign optimization strategies and expansion opportunities that improve conversion metrics (CVR, CPL, CAC) and drive revenue
• Have a very strong understanding of the B2B SaaS model and the digital advertising levers that can be pulled to drive performance. Understand where to prioritize efforts to make the most impact in the marketing funnel
• Collaborate effectively across the organization to improve entire customer journey throughout the marketing funnel
• Work with your manager to understand their long-term road map and where we can help facilitate growth
• Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we haven’t even considered yet.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including work location, relevant experience and skills, the responsibility of the role, and job duties/requirements. In the United States, we have two geographic pay zones. For this role, our current base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): $61,600.00 (min), $77,000.00 (mid), $92,400.00 (max) USD annually
• Zone 2 (All other US states): $56,000.00(min), $70,000.00 (mid), $84,000.00 (max) USD annually

The listed ranges represent the full earning potential in this position. Starting salaries for well-qualified new hires are typically around the midpoint of the range. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee’s total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity - race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We’ll do all we can to ensure you’re set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social’s Affirmative Action Statement.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.

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