Digital Media Analyst

Job description

The Company

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

The Digital Media Analyst is a client-facing role responsible for the strategy and execution of Simpleview’s client’s digital media spends across paid search, display, social media, and various other marketing platforms. The Digital Media Analyst will need to work closely with the Manager, Digital Media, Digital Strategist (when applicable), CSM, Digital Media Specialists and SEO Analysts to coordinate all paid campaigns and reporting. The Digital Media Analyst will assist New Business and Customer Experience teams with the evaluation and analysis of RFPs to support the proposal creation process. The ideal analyst should be logical, possess strong writing skills, have a sharp attention-to-detail, and be familiar with general marketing and advertising strategy.

#PuertoRicoCostaRica

What Your Impact Will Look Like Here

• Develop, implement, and manage digital campaigns across various platforms including but not limited to Google, Microsoft, Facebook, Instagram, TikTok, Spotify, and LinkedIn.
• Develop and execute strategy for paid search, social media, display, programmatic, connected tv, and other paid media campaigns.
• Learn and develop mastery of all elements of paid search campaign management, including the tactics of search engine marketing and the tools used to implement them.
• Maintain an understanding of industry trends, and research related media.
• Interact with clients as needed for approvals and/or revisions, including monthly calls to review reports and outline recommendations.
• Execute day-to-day optimization and management of campaigns, including delivery of relevant metrics to clients.
• Monitor campaign budgets on a daily and weekly basis and adjust as needed.
• Provide clear instructions and direction to paid media specialists on the creation of new search ads, keyword lists, and other digital advertising builds & optimizations.
• Supply clients with digital marketing strategy and consultation.
• Ensure correct UTMs are applied to all paid campaigns for accurate reporting and analysis.
• Assist in generating monthly performance reports for all clients, including ability to recognize errors and troubleshoot the data.

You will love this job if you have

• This position requires a talented, driven digital marketer who exhibits the following attributes:
• Experience using Google Ads, Microsoft Ads, Facebook Ads Manager, LinkedIn, and others.
• Google Ads and Microsoft Ads certifications are required within 90 days of employment.
• Experience in other forms of digital marketing/advertising a plus.
• Ability to work on multiple projects in a deadline driven environment.
• Passion for digital marketing and keeping abreast of new trends, technologies, and advertising platforms (e.g. Pinterest, TikTok, etc.).
• Experience using analytics and/or reporting tools (Google Analytics, Looker Studio, etc.).
• Exercises critical thinking and an inquisitive mindset to conduct thorough analysis that results in actionable insights.
• Communicates clearly and effectively in both written and verbal forms.
• Ability to analyze traffic from paid media campaigns to gauge success and determine optimization strategies.
• Maintains high standards and provides work that is professionally composed and free of error.
• A degree is not a requirement. The ideal candidate has a minimum of two years of industry-agnostic experience managing paid media campaigns.

Preferred Skills/Experience

• Bachelor’s degree (or equivalent).
• Travel & tourism industry experience or knowledge.
• Experience with digital advertising platforms including Google Ads, Microsoft Advertising, Facebook, Instagram, etc.
• Experience with Google Analytics or Adobe Marketing Cloud.
• Digital agency and/or consulting experience.

Security and Privacy Requirements

·Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company’s information security program.

·Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

The Team

- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be

a part of our journey.

- A few culture highlights include – Employee Resource Groups to encourage diverse voices

- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and

sometimes difficult issues ranging from mental health to work-life balance and current affairs.

- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee

population

The Impact

- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status regarding public assistance, familial status, military or veteran status or any other status protected by applicable law.