Summary
The job is for a Digital Media Director at an independent media planning and buying agency called Mediastruction. The role involves formulating plans to maximize the customer experience across the customer decision journey, developing strategic and activation briefs, managing budgets, ensuring flawless execution, and proactively viewing business results to recommend course corrections. The position requires strong media expertise, analytical background, communication strategy skills, strong interpersonal skills, leadership and team building/management skills, and technical proficiency in WORD, Excel, Power Point, DV360, SA360, Campaign Manager, and The Trade Desk. The qualifications for the role are 3+ years of digital media planning experience and a Bachelor's Degree. The job is a permanent work-from-home position with the opportunity to work in-person in the Boston market.
Requirements
- Strong breadth of media expertise across search, social, programmatic, online video, and custom partnerships in an omni-channel environment
- Proven ability to build strong business cases and tell clear stories from data
- Expertise in communication strategy
- Strong analytical background with problem-solving skills and ability to translate analytic data into strategic ideas
- Demonstrated strong business judgment and decision-making skills with the ability to identify, prioritize and articulate highest impact initiatives
- Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences – using data
- Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others
Responsibilities
- Work with client brand and internal agency partners & channel owners to formulate plans that maximize the customer experience across the customer decision journey (awareness, consideration, conversion, loyalty)
- Develop all strategic and activation briefs for internal/external partners; provide guidance to deliver on-strategy, on-brand solutions that will enable business results
- Work with both internal and external stakeholders in evaluating and socializing data aggregation and analysis including but not limited to projects like MMM, MTA, Post-Seasonal Wrap Reports, Quarterly Performance reports, etc
- Develop communication strategy against key customer targets and programs
- Ability to seamlessly manage budgets across multiple campaigns, platforms, channels, client, ensuring full delivery
- Work with operations to ensure flawless execution
- Pro-actively view business results and recommend course correction to maximize returns
- Ensure that projects are delivered in a timely manner and that they are always in line with the business’s guidelines, quality standards, and objectives
Benefits
- Mediastruction provides health, dental & life insurance at above-industry subsidy
- We offer a generous paid time off policy
- Giving back to the community is important to us and we provide a semi-monthly philanthropy stipend
