Director, Customer Marketing

Job description

Introduction to Demandbase:

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco, Austin, and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as “Fortune’s Best Workplaces in the Bay Area,“Best Workplaces in Technology,” “Best Workplaces for Millennials,” and “Best Workplaces for Parents”!

We’re committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we’re increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

Demandbase is looking to hire a Director, Customer Marketing to join the Growth Marketing team. This role will report to the SVP Growth. We are looking for a strategic leader who can confidently bring together cross-functional teams, provide a data-driven point of view and cultivate a high-performing strategy and team.

Why join Demandbase’s Marketing team? As a member of Demandbase’s Marketing department, you’re an integral part of inspiring our customers and driving the growth of our business. As a true partner to the Revenue and Customer Success teams, we are accountable to—and responsible for—driving significant new business and customer expansion pipeline that turns into revenue. We center on our customers, we’re driven by results and we’re passionate about our impact on the overall strength and health of Demandbase.

The base compensation range for this position for candidates in the SF Bay Area is: $163,000 - $245,000. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location-specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years of experience, and depth of experience.

What you’ll be doing:

• Define, own and execute Demandbase’s customer marketing strategy, creating a vision and operational plan that drives customer expansion pipeline, increases customer loyalty and lifetime value.
• Evangelize the voice of the customer across the business, researching and analyzing what drives customer delight and dissatisfaction and providing actionable insights.
• Lead and develop a diverse team of customer marketers spanning customer lifecycle, education, expansion, retention, community and advocacy, providing coaching and career pathing to cultivate a high-performing team and culture.
• Partner closely with Sales and Customer Success leaders (Success, Professional Services, Support and Solutions Engineering)
• Own ideation and execution for campaigns and communications into our customer base owning, 1:1, 1:few and 1:many motions.
• Lead our executive engagement strategy and execution, including our Customer Advisory Board and its quarterly virtual and in-person gatherings.
• Own your team’s impact on our company-wide goal of generating expansion pipeline, earning customers for life, driving measurable progress in decreasing churn, increasing product adoption and growing gross revenue retention.

What we’re looking for:

• 10+ years of experience in customer marketing, with demonstrated success in driving expansion revenue
• 3+ years demonstrated leadership skills, including hiring, mentoring and coaching both individual contributors and people managers
• Proven success as a communicator and cross-functional relationship builder with a focus on revenue growth
• Possess proven expertise in designing and implementing comprehensive customer marketing initiatives that deliver exceptional results in expanding customer accounts, maximizing platform adoption, and securing long-term loyalty.
• Show mastery of the ABM landscape and understand how enterprise customers navigate their technology journey, with the ability to orchestrate meaningful engagements at critical decision points.
• Create an environment that rewards bold thinking and calculated risk-taking, inspiring your team members to contribute their best ideas toward our expansion goals.
• Excel at cultivating strategic partnerships with key stakeholders across Demandbase’s Marketing, Customer Success, and Sales organizations to identify expansion opportunities and enhance customer lifetime value.
• Demonstrate intellectual curiosity and continuous improvement, actively soliciting diverse perspectives and applying lessons learned to refine your approach.
• Have a successful track record of spearheading transformation initiatives within an organization, mobilizing cross-departmental resources, and gaining executive support for customer expansion priorities.

Other traits that will set you apart:

• Experience in a high-growth B2B SaaS business
• Track record of developing and implementing successful customer expansion programs
• Advanced proficiency in Salesforce, WordPress, Asana, DemandbaseOne, Sendoso, On24, ChurnZero, Stensul, SlapFive, and other MarTech tools.

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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