Job description
Director of Growth Marketing 👩⚕️💻 📍 Remote (U.S. Based) | Optional hybrid in the Bay Area
Overview:
Midi Health is on a mission to redesign care for women in midlife — and we’re growing fast. We’re looking for a Director of Growth Marketing to be the right hand to our VP of Growth and play a central role in shaping how we acquire, retain, and delight our patients.
This role is ideal for a scrappy, data-savvy growth leader who loves both optimizing what’s working (think Google and Meta) and testing what’s next. You’ll optimize a performance advertising budget, lead agency relationships, and help us transition more capabilities in-house. You’ll also guide key cross-functional partnerships across product, engineering, analytics, and creative.
If you’re a player-coach who thrives in a high-ownership environment, and you’re ready to help reshape women’s healthcare. We’d love to meet you!
🔥 Why this role is hot
- You will help shape strategy, operations, and team design
- Own and optimize search + social channels (Google + Meta)
- Test and scale new paid channels (Reddit, NextDoor, TikTok, podcasts, TV, etc. etc.)
- Partner with product + engineering on attribution, martech, and HIPAA compliance
- Lead the transition from agency-led to in-house execution
📈 Business impact: Not just surviving , but thriving
- Help us hit ambitious revenue goals through efficient new patient acquisition
- Provide strategic insight into retention, loyalty, and LTV over time
- Ensure every dollar we spend is working harder by powering attribution and performance measurement
- Serve as a trusted partner to leadership, bringing visibility, storytelling, and clarity to our growth efforts
🌱What you will need to succeed: 🌱
- 6+ years in performance marketing with deep expertise in paid search + social
Experience managing large-scale ad budgets
- Proven success leading agency partnerships
- Strong analytical foundation with fluency in marketing KPIs, incrementality, and ROI modeling
- Excellent storytelling and communication skills; executive presence is a must
- Curiosity, optimism, and the ability to adapt quickly
✅ Bonus points if you have:
- Prior experience at a performance marketing agency
- Led awareness campaigns across TV, podcasts, programmatic, or display
- Experience building MMM/MTA models and pushing them into production
- Familiarity with HIPAA-compliant martech tools and privacy-focused analytics platforms
🧭 Interview Process
**Application window closes EOD Friday May 9th**
Recruiter Screen (30 min)
Hiring Manager Interview/Strategic Assessment (45 min)
Final Interviews with cross-functional team (3 hours total)
🎧 While you wait to hear from us…
- Hear from our patients — they love Midi 💜 here and here
Midi Health is a diverse organization. We encourage applications regardless of color, religion, gender, sexual orientation, gender identity or expression, age, nationality, marital status, disability, and veteran status. #LI-JA1
Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process.
If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at [email protected].
Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process.
If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at [email protected].
