Director of Growth Marketing

Job description

🌎 About Us

At TeamSnap, we believe when the world connects through sports; the world becomes better. TeamSnap is a sports and communication platform dedicated to taking the work out of play in youth sports. We also believe our jobs should excite us, our teammates should support us and our bosses should inspire us. We empower our people to bring big ideas and tiny egos, landing us on Outside Magazine’s list of “Best Places to Work” and Built In’s “100 Best Remote-First Places to Work.”

TeamSnap is hiring a Director of Growth Marketing to accelerate new user growth of our consumer business and connect more families, coaches, and teams with the power of TeamSnap’s products and content. This is a high-impact, high-visibility leadership role focused on acquiring and activating millions of users across TeamSnap’s free and paid consumer products.

Reporting to the SVP of Marketing, you’ll lead the strategy and execution of growth initiatives across the entire funnel — from awareness and acquisition to activation, engagement, and subscription conversion. You’ll work closely with Product, Lifecycle, and Product Marketing, as well as Data and Engineering teams, to identify growth levers, run experiments, and scale what works. The ideal candidate has a strong track record of driving measurable growth in consumer apps or platforms, and is an expert in performance marketing across organic, paid and PLG channels.

What You’ll Do:

• Growth Strategy & Execution: Own and execute the consumer growth marketing roadmap, with clear goals across acquisition, activation, and monetization of our core teams products. Design and execute initiatives that deliver against business KPIs.
• Performance Marketing: Lead paid acquisition across channels including search, social, and programmatic — optimizing for efficiency, scale, and lifetime value.
• SEO & Content: Drive organic growth through a comprehensive SEO strategy, building scalable, high-quality articles and landing pages that attract and convert our target audiences.
• Partner Channel Marketing: Shape and execute acquisition campaigns with key partners to reach our target sports audiences.
• Website Performance: Own the strategy and performance of TeamSnap.com as a primary growth engine — optimizing for acquisition, conversion, and user experience.
• Experimentation & Conversion Optimization: Work closely with Product and Engineering to launch growth experiments across landing pages, onboarding flows, and user journeys to drive key conversion metrics.
• Data-Driven Decision Making: Define key metrics, build dashboards, and run analysis to uncover insights and inform growth opportunities. Communicate results and learnings to cross-functional stakeholders and executive team.
• Innovation & Marketing Technology: Continuously explore and pilot new tools, platforms, and AI-forward approaches to gain a competitive edge and drive performance across the funnel.

What Will Set You Up for Success:

• 10+ years of experience in growth marketing for consumer products, ideally mobile-first and subscription-based.
• Proven track record of scaling user acquisition and driving LTV-positive growth through paid media, SEO, and PLG strategies.
• Highly analytical and comfortable working with data to make decisions, test hypotheses, and measure impact.
• Deep understanding of marketing funnels and product growth levers — with the creativity to find unconventional paths to scale.
• Experience building and managing campaigns that span from awareness to retention across multiple channels.
• Experience with AI-driven marketing tools and attribution modeling.
• Strong collaboration skills and experience partnering with Product and Engineering teams on growth initiatives.
• Entrepreneurial mindset with a bias for action, learning, and iteration.
• Feeling a connection to TeamSnap’s mission and the value of youth sports.
• Bonus points for experience with mobile-first consumer apps or in the youth, family, or lifestyle space.

Compensation

We’re committed to equitable compensation for all TeamSnappers. The minimum starting point for this role is $175,000, inclusive of base and bonus, with comp updated based on multiple factors. Our comp is highly competitive in our space and we adjust overall comp based on relevant experience, skills, certifications, and geographic location.

🖥 Location

TeamSnap is a fully remote company, so you need to be very comfortable working with people who aren’t in the same time zone as you. We are always expanding, but there is a small list of states we do not hire in, including Alabama, Alaska, Delaware, District of Columbia, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Rhode Island, South Dakota and West Virginia and while we love all parts of the world, we can only hire permanent US residents at this time.

🚀 Opportunities to Grow

At TeamSnap, we work hard to provide a culture of trust, accountability, inclusivity, and boundless opportunities to grow, along with the chance to make a lasting impact and have some fun while doing it.

🎩 Total Rewards

• We’re proud to be remote-first. We’ve been remote since 2009, long before COVID made it cool

• Unlimited PTO and paid parental leave for ALL parents (not just primary or secondary)

• 100% premium coverage of medical/dental/vision for you and your family

• 401K to help you invest for the future

• $1,500 annual learning and development stipend

• Travel to fun locations for all-company meetings and team events

• Generous home office allowance to set you up for success

• TeamSnap SWAG to our store upon starting and a $50 credit on every work anniversary thereafter

• A monthly stipend reimbursement for health & wellness and so much more!

• TeamSnap Total Rewards

🏆 Working at TeamSnap

At TeamSnap, you’re not a culture fit, you’re a culture add. Check out our Culture Playbook and learn how we succeed at being remote-first, what makes our company so unique, and how we’re inspired by our people, our customers, and our values.

🧡 Inclusion and Diversity

Creativity and innovation can’t thrive when we’re cookie-cutter images of each other. We’re quickly growing more diverse, but there’s always room for improvement. We are committed to inclusion and diversity at TeamSnap, and we hold ourselves accountable for building an environment where everyone feels valued. If you need any disability-related adaptation during the recruitment process, just let us know! We are an Equal Employment Opportunity Employer.