Director Marketing

Job description

Canvs AI is transforming the way organizations understand consumer insights, customer experience, and market research by turning unstructured text into meaningful, actionable intelligence. We serve some of the world’s largest brands, agencies, and market research firms, helping them make data-driven decisions faster and smarter with AI-powered text analytics.

We have a massive market opportunity, but we need a marketing leader who can build and execute a high-performing demand generation strategy, refine our positioning, and elevate our digital presence to drive measurable revenue impact.

If you have deep expertise in demand generation, ABM, and digital marketing within the research, insights, or customer experience space—and ideally, direct experience marketing to market researchers, insights teams, and CX leaders—this role is for you. We are also looking for someone who is obsessed with leveraging AI to scale marketing efforts, driving efficiency, personalization, and performance at every level.

What You’ll Do

1. Demand Generation & Account-Based Marketing (ABM)

• Own and execute a comprehensive demand generation strategy, ensuring a steady flow of qualified leads and pipeline growth.
• Develop and scale multi-channel ABM programs targeting high-value ICP accounts, driving both new business acquisition and customer expansion.
• Partner with Sales and Customer Success to ensure seamless lead handoff, nurture programs, and account-based outreach.
• Optimize paid, organic, and outbound marketing campaigns to maximize SQL conversion and revenue impact.
• Leverage intent data, AI-driven insights, and personalization strategies to improve engagement across target accounts.

2. Messaging, Content & Thought Leadership

• Refine and optimize Canvs AI’s positioning, messaging, and storytelling to clearly articulate our differentiation and value to the research, insights, and customer experience industries.
• Oversee the development of compelling content (reports, whitepapers, blog posts, case studies, webinars) that drives demand and brand authority.
• Ensure marketing enables the sales team with high-quality assets (pitch decks, battle cards, competitive intelligence, case studies).
• Build strategic partnerships and influencer relationships that amplify Canvs AI’s thought leadership.

3. Website & Digital Strategy

• Lead the transformation of Canvs AI’s website into a world-class demand generation engine, ensuring it is optimized for conversion, engagement, and brand positioning.
• Own SEO, paid search, CRO (conversion rate optimization), and overall digital experience to maximize impact.
• Ensure high-quality design and brand consistency across all marketing channels and digital assets.
• Use AI-driven automation, personalization, and analytics tools to enhance digital strategy, optimize ad spend, and drive efficiency.

4. Event Marketing & Industry Presence

• Develop and execute a strategic event marketing plan, ensuring Canvs AI has a strong presence at key industry conferences and in-person activations (Quirk’s, TMRE, CX conferences).
• Partner with Sales to execute event-based ABM strategies for high-value accounts.
• Ensure event investments translate into meaningful pipeline growth.

5. Marketing Operations & Performance Analytics

• Own marketing analytics and attribution, ensuring data-driven decision-making for pipeline growth and marketing efficiency.
• Optimize and manage marketing tech stack (HubSpot, Salesforce, LinkedIn Ads, Demandbase/6sense, Google Analytics, AI-powered analytics tools).
• Define and track key marketing KPIs, ensuring clear reporting on marketing-sourced pipeline, campaign ROI, and sales velocity.
• Leverage AI tools for content generation, predictive analytics, and automated reporting, ensuring marketing scales efficiently.

Who You Are

• 7-12 years of experience in B2B SaaS marketing, with a strong track record in demand generation, ABM, and digital marketing.
• Deep experience in the research, insights, or customer experience space, ideally marketing to market researchers, insights teams, and CX leaders.
• Proven ability to build and execute revenue-focused marketing programs that drive pipeline, customer expansion, and brand authority.
• Expertise in ABM and intent-based marketing, with experience running multi-channel, high-impact demand gen campaigns.
• Hands-on experience optimizing digital assets and website performance, ensuring a best-in-class online presence.
• Data-driven and analytical mindset, with experience tracking and reporting on pipeline velocity, CAC, LTV, and marketing attribution.
• Hands-on experience with B2B marketing automation tools like HubSpot, Salesforce, Demandbase, 6sense, Google Ads, LinkedIn Ads.
• Experience managing external agency relationships (PR, design, paid media).
• Strong leadership and team management skills, with experience overseeing content marketing, product marketing, and design functions.
• Obsessed with leveraging AI to scale marketing efforts, using automation, personalization, and analytics to drive efficiency and effectiveness.
• Ability to perform all the above according to applicable security and privacy best practices while staying up to date with ever-evolving standards in the industry

What You’ll Own & Who You’ll Work With

You’ll report directly to our Chief Revenue Officer (CRO) and oversee a high-performance marketing team, including:

• Content Marketing Lead – Develops high-impact content and thought leadership.
• Product Marketing Lead – Refines positioning, messaging, and sales enablement materials.
• Design & Brand Management – Ensures high-quality, on-brand marketing assets and digital experience.
• (Optional) Demand Gen Manager – May be added depending on your depth of experience in demand generation execution.

You’ll work cross-functionally with:

• Sales & Customer Success to ensure marketing efforts translate into pipeline and revenue.
• Product & Data Science to develop messaging that highlights our AI-powered differentiation.
• External agencies (design, paid media, PR) to scale marketing initiatives.

Why Canvs AI?

• Massive Market Opportunity – AI-powered insights are transforming how companies understand customers.
• Category-Leading Product – Trusted by major brands, agencies, and researchers.
• High Impact Role – Own and shape marketing strategy, demand gen, and brand growth.
• Remote-First & Flexible – Work from anywhere in the U.S. with a high-growth, dynamic team.

Compensation & Benefits

• Competitive Salary + Performance-Based Bonus
• Equity Options in a high-growth AI SaaS company
• Full health, dental, and vision insurance
• Top-tier tools and resources to do your best work
• Strong culture and commitment to values.
• Flexibility via a fully distributed company (Work From Anywhere!).
• Unlimited paid vacation.
• Summer Fridays.
• Monthly (at a minimum) virtual team-building events.

The Canvs Commitment

Canvs is committed to making the world a more empathetic place, and fills its ranks with people who want to do great work, care about making a difference, and regularly exemplify the company’s shared values of:

• Openness, honesty, and transparency;
• Intellectual curiosity;
• High integrity and honor; and
• Empathy and compassion.

Canvs is also committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Applicants from populations underrepresented in tech are strongly encouraged to apply. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.