Director of Content Marketing

Job description

• Base Salary: $140,000 - $200,000
• Location: USA, Remote
• Stock options

About Us

Fundraise Up is a rapidly growing financial technology company headquartered in Brooklyn, NY that provides online fundraising software to enterprise nonprofits. Fundraise Up’s AI-powered platform is leveraged by trusted organizations like UNICEF USA, American Heart Association, Partners In Health, and Stand Up to Cancer, to double their recurring donor acquisition rates and increase overall digital donation revenue by 2 times.

About the Role

We’re looking for a strategic, creative, and operationally excellent Director of Content Marketing to lead Fundraise Up’s content team across brand, demand, and customer experience. This role is responsible for crafting and executing a modern content strategy that drives thought leadership, supports pipeline growth, and brings the Fundraise Up narrative to life across channels. You will oversee a growing team of content specialists and work cross-functionally with product marketing, demand generation, field marketing, partnerships, and sales to deliver integrated, high-performing content. This role reports directly to the Head of Marketing.

Key Responsibilities

• Own Fundraise Up’s content strategy and editorial calendar across web, video, email, social, podcast, and PR.
• Lead and coach a team of 4 direct reports: Website & SEO Lead; Multimedia Producer (video, podcast, YouTube); Email & Lifecycle Content Manager; Social & Content Distribution Manager.
• Manage Fundraise Up’s PR agency and coordinate media outreach, announcements, and press cycles.
• Partner with Product Marketing to create narratives, long-form content, and customer stories that support our strategic positioning.
• Collaborate with Demand Gen to turn anchor content into lead-gen campaigns and fuel ABM initiatives.
• Develop and own the content strategy for the Fundraise Up Institute (our educational arm).
• Architect and maintain our voice, tone, and content style guide across assets and platforms.
• Establish and track content performance metrics — web traffic, video views, engagement rates, SEO lift, content-driven pipeline, etc.
• Serve as an internal storyteller and strategic voice for the Fundraise Up brand.

Skills and Qualifications

• 7–10+ years of experience in content marketing, with at least 3 years managing people.
• Proven experience leading content teams at a B2B SaaS company, preferably in FinTech, MarTech, or vertical SaaS.
• Deep experience creating content strategies that span demand generation, thought leadership, SEO, and brand.
• Strong creative instincts and an editor’s eye — you know how to turn insight into influence.
• Experience producing or overseeing video content, podcast series, and/or multimedia storytelling.
• Excellent written communication and project management skills.
• A strong understanding of nonprofit audiences is a plus, but not required.
• Comfortable in a fast-paced, growth-stage environment with shifting priorities.

Benefits

• 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days.
• 401(k) plan with company match.
• FSA Spending Account.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• Paid parental leave (¹²⁄₆ weeks).
• Remote working.

**Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.

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