Job description
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We’re also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
About the RoleThe Director of Digital Demand is responsible for building and executing the full-funnel digital growth strategy across acquisition, retention, and expansion for Filevine’s sales-led and product-led growth functions. You’ll lead the team that generates pipeline for multiple product lines, turns customers into advocates, and drives measurable business outcomes at every stage of the buyer journey.
This is a player-coach role: You’ll roll up your sleeves to optimize key channels and campaigns, while also coaching and scaling a team of high-performing marketers.
What You’ll Own
- Lead the strategy, execution, and optimization of all digital demand channels: paid media, SEO, email, affiliate, and web.
- Manage and mentor a team including Performance Marketing Managers and Customer Marketing Managers to hit monthly lead quantity, quality, and pipeline goals..
- Architect the digital campaign roadmap to support pipeline and revenue goals across multiple product lines and buyer personas.
- Build integrated programs across acquisition and customer lifecycle—including upsell, retention, and product-led growth motions.
- Partner with Sales and RevOps on lead scoring, routing, funnel analytics, and pipeline forecasting.
- Own web experience performance: landing pages, A/B testing, conversion optimization.
- Collaborate with content, product marketing, and brand teams to ensure messaging and targeting consistency.
- Analyze and report on MQL, SQL, SAL, Pipeline, ROAS, funnel velocity, and other critical KPIs.
- Drive experimentation with bold ideas that push paid, organic, and PLG growth forward.Foster a culture of rigorous A/B testing to increase conversion rates while decreasing CAC
Who You Are
- 6–10 years in digital or growth marketing for a high-growth B2B SaaS company; experience in legal tech or vertical SaaS is a plus.
- Proven success owning pipeline targets and scaling multi-channel programs.
- Fluent in tools like Google Ads, LinkedIn Ads, Domo, Meta Ads, HubSpot/Marketo, Salesforce, and GA4.
- Data-obsessed, testing-driven, and deeply comfortable with attribution models.
- People-first leader who develops talent and builds team culture.
- Able to think strategically while executing with urgency and precision.
Why Join Filevine
- You’ll lead a critical revenue engine at one of the fastest-growing legaltech companies.
- Work on high-visibility campaigns that support industry-defining innovations like FilevineAI and Depo CoPilot.
- Join a bold, mission-driven team building the future of legal work.
- Competitive salary, performance-based bonus, equity, and remote-first flexibility.
- Ready to build the legal industry’s most effective growth engine? Apply now and let’s grow Filevine—fast, smart, and together.
120,000k-150,000k The base salary range represents the low and high end of the salary range for this position. The total compensation package for this position will be determined by each individual’s location, qualifications, education, work experience, skills and performance. We believe in the importance of pay equity - the range listed is just one component of Filevine’s total compensation package for employees. This position is also eligible for a paid time off policy, as well as a comprehensive benefits package.
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at [email protected]
Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Centrally located open office building in Sugar House
- Top-of-the-line company swag
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