Job description
Chowbus is a SaaS (Software as a Service) company that began as an online platform for food ordering, payment, and delivery. The company has since shifted its focus to providing an all-in-one POS (point-of-sale) system tailored to the evolving needs of the restaurant industry. Headquartered in Chicago, Illinois, Chowbus serves over 2,000 restaurant partners across 20 major U.S. cities. Our mission is to build the most comprehensive ecosystem to empower restaurants.
seeking a strategic and hands-on Director of Marketing to lead our marketing initiatives focused on the Chinese segment in the United States. This role will be responsible for elevating our brand presence, leading PR and content strategies, and building meaningful partnerships that drive growth. The ideal candidate understands the cultural nuances of Chinese business, is fluent in both English and Mandarin, and has a proven track record in brand building and B2B SaaS-focused marketing.
Responsibilities include, but not limited to:
- Brand, PR and content management
- Oversee brand positioning and ensure consistent messaging across all channels that target the Chinese restaurants sector.
- Develop and manage brand identity, including visual and verbal communication standards.
- Monitor market trends and competitor activities to refine brand strategy.
- Develop compelling content strategies across owned, earned, and paid channels (e.g., WeChat, Rednote).
- Oversee PR initiatives, including media relations, speaking opportunities, press releases, and reputation management tailored to Chinese audiences
- Partnerships and Events:
- Identify and manage strategic partnerships and collaborations.
- Plan and execute industry events, trade shows, webinars, and other promotional activities.
- Leverage events to generate leads and enhance brand visibility.
- Team Leadership and Development
- Build, lead, and mentor a high-performing marketing team.
- Foster a collaborative and innovative team culture.
- Manage recruitment, training, and professional development of marketing staff.
- Budget Management
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Track and report on marketing spend and ROI.
- Make data-driven decisions to optimize marketing investments.
Qualifications:
- 5+ years of marketing experience, with at least 2 years in a leadership role;
- prior experience in multicultural marketing or targeting Chinese business owners is required.
- Strong understanding of Chinese culture and the U.S. Chinese restaurant ecosystem;
- Bilingual in English and Mandarin is required
- Proven success in brand building, content marketing, and partnership development, ideally in B2B environments.
- Strong writing and editing skills, with the ability to create various content types. Required.
- Experience managing budgets and leading small teams.
- Highly analytical and creative, with the ability to balance strategic thinking and hands-on execution
- Strategic Thinking: Ability to see the big picture, develop long-term plans, and translate insights into actionable marketing strategies.
- Cultural Intelligence: Sensitivity to the cultural values, business practices, and communication styles of Chinese restaurant owners in the U.S.
- Communication: Strong written and verbal communication skills in both English and Mandarin, with the ability to influence internal and external stakeholders.
- Results-Oriented: Demonstrates a data-driven mindset, with a focus on outcomes, KPIs, and ROI.
- Agility: Comfortable operating in a fast-paced, entrepreneurial environment with a willingness to adapt and iterate quickly.
- Leadership: A team builder who leads by example, coaches with empathy, and fosters accountability and performance.
Work Condition
- This position can be remote in the US with occasional travel within the US to attend industry events or team collaboration.
- Flexibility to work across time zones when collaborating with stakeholders or reaching target audiences, particularly where cultural or language alignment is important (e.g., WeChat campaigns or bilingual communications).
- Frequent virtual meetings via video conferencing platforms with internal teams, external partners, and stakeholders across time zones.
- Ability to manage multiple projects and deadlines simultaneously.
What We Offer
- The base salary range for this position is $120K- $150K per annual, with a target $50K annualized bonus
- Medical, dental, and vision insurance
- 401(k)
- 100% employer-paid Short-Term Disability (STD)
- 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
- 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
- Company holidays
- Birthday off
- Paid Parental Leave
- Flexible Paid Time Off (PTO)
- Employee Assistance Program (EAP)
