Job description
Position: Director of Marketing
Location: Remote
Category: Flexible, Part-time (15 hours) to Full-time (40 hours)
Reports to: SVP Revenue
Compensation: Fair Market Value, Equity-Based Compensation Model
Welcome to the forefront of transformational change. At SOULCHI, we are driven by a vision that blends virtues-based leadership, conscious growth, and a commitment to the United Nations Sustainable Development Goals. As an equity-based startup team member, you’re not just joining a team; you’re embarking on a journey to shape a more harmonious and sustainable world. We believe that true progress stems from the fusion of innovation and values, and that’s exactly what you’ll find here – a dynamic environment where your talents will thrive, your ideas will flourish, and your impact will resonate far beyond. Join us in rewriting the narrative of leadership and making a lasting difference that echoes through generations.
Role Overview:
SOULCHI is seeking a dynamic Director of Marketing who excels at creating and executing marketing strategies that drive product success and market adoption. The ideal candidate will possess a blend of strategic thinking and creativity, with a deep understanding of product positioning, market trends, and customer needs. As a Director of Marketing, you will play a crucial role in shaping the go-to-market strategies for our products, ensuring they meet market demands, resonate with our target audience, and achieve business objectives.
Responsibilities:
Digital Marketing Strategy:
- Develop and implement a cutting-edge digital marketing strategy that aligns with SOULCHI’s business objectives and brand vision.
- Identify opportunities for growth and innovation across all digital channels, including SEO, SEM, social media, email marketing, content marketing, and more.
- Perform market research and analysis as well as develop clear and compelling product positioning and messaging
- Lead the digital marketing team to ensure cohesive and effective execution of the strategy.
Campaign Management:
- Oversee the planning, execution, and optimization of digital marketing campaigns to maximize ROI and achieve KPIs.
- Collaborate with creative and content teams to produce high-quality digital assets that resonate with target audiences.
- Organize and manage product-related events, such as trade shows, webinars, and product demonstrations, to increase product visibility and engage with potential customers.
- Utilize data-driven insights to refine campaigns and enhance performance.
Data Analysis and Reporting:
- Monitor and analyze digital marketing performance metrics to assess effectiveness and identify areas for improvement.
- Provide regular reports and strategic recommendations to senior leadership based on data analysis and market trends.
- Leverage analytics tools to gain deeper insights into customer behavior and campaign performance.
- Collect and analyze customer feedback to drive continuous product improvements and ensure that marketing strategies address customer needs and pain points.
Cross-Functional Collaboration
- Provide the sales team with the tools, training, and support needed to effectively sell the product, including creating sales collateral, presentations, and product demos.
- Work closely with product management, sales, customer support, and other teams to ensure alignment and successful execution of product marketing strategies.
- Regularly communicate product updates, marketing plans, and performance metrics to internal stakeholders to keep the team aligned and informed.
Qualifications:
- Bachelor’s Degree: Preferred in Marketing, Business, or a related field.
- Experience: 9 years or more of proven experience in marketing (for a technology company preferred) with leadership experience.
- Skills: Deep understanding of all aspects of digital marketing, including strategy, SEO, SEM, social media, email marketing, content marketing, and analytics.
- Analytical Abilities: Excellent analytical skills with the ability to interpret data, track performance metrics, and make data-driven decisions.
- Communication: Exceptional communication and presentation skills, with the ability to articulate product value propositions and collaborate effectively across teams.
- Creative Thinking: Innovative mindset with a strategic approach to problem-solving and campaign development.
- Passion: A deep passion for marketing and a drive to contribute to a social impact, purpose-driven organization
Equity-Based Compensation Opportunity:
As part of the SOULCHI team, you’ll take part in our equity-based compensation model, aligning your success with the success of our business. After much research we have found the fairest equity model for a startup. We use the Slicing Pie model. First phase is equity-based only, which we are currently in. Equity calculations move dynamically based on your fair market rate and actual number of hours worked. In the second phase, which happens at the break-even point, the equity freezes at each member’s current earned percentage and compensation switches to salary + benefits. Your equity percentage gets paid out annually as part of the profit sharing. This is more than a job; it’s an opportunity to own a piece of the future.
We request you only apply for this position if you believe an equity-based model is the perfect fit for you. A more detailed explanation from the professor who created the model can be found here: https://www.youtube.com/watch?v=3bjT71MAF2s.
We understand the importance of work-life balance and recognize that each individual has unique scheduling needs. As such, we offer flexibility in working hours for the [Position Title] role, with the opportunity to work anywhere between 15 to 40 hours per week, depending on the candidate’s availability and suitability for the role.
Thank you for considering SOULCHI as your future employer.
How to Apply: To apply, please submit your resume detailing your alignment with our mission and the value you can bring to our team. Join our passionate team and be part of a transformative journey to spread virtues, create social impact, and contribute to a more loving and peaceful world. Together, we can harness the power of technology to bring the truth of oneness to the center of societies worldwide.
