Job description
Who We Are
Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank’s marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industries—such as banking, insurance, and financial services—manage content with speed, compliance, and confidence. Our platform empowers enterprise marketing departments to generate and deliver personalised timely, compliant content across channels with unparalleled efficiency and oversight.
As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.
What We Are Looking For
We are looking for a Product Marketing Director who can own the full spectrum of go-to-market storytelling and execution, defining positioning across your product line (from entry-level to enterprise), crafting unique differentiation, and creating high-quality collateral such as data sheets, white papers, gated content, explainer videos, and website copy. The ideal candidate combines strategic positioning skills with hands-on authorship and execution, bringing clarity, consistency, and impact to every customer-, partner-, and analyst-facing touchpoint.
What You Will Work On
Product Positioning & Messaging
- Define and continuously refine positioning across the product line, from low-end to high-end offerings.
- Articulate unique differentiation in a competitive AI landscape and ensure it is consistently reflected across all channels.
- Own market-facing narratives tailored to business audiences, including platform white papers and thought leadership content.
Content & Collateral Development
- Author and oversee creation of product data sheets, solution briefs, white papers, and gated content.
- Develop compelling explainer videos, demos, and visual storytelling assets.
- Ensure all content aligns with brand voice and effectively engages prospects at each stage of the funnel.
Website & Digital Marketing Support
- Drive content authorship and editorial oversight for website pages, ensuring clarity, SEO optimization, and lead-gen focus.
- Provide input to SEM strategy, ad copy, and A/B testing of campaign messaging.
- Partner with demand gen/inbound teams to optimize gated content and conversion pathways.
Go-to-Market & Launch Execution
- Lead creation of market-facing decks for analysts, customers, and partners.
- Drive website readiness and PR messaging alignment for launches, including drafting PR templates for product announcements.
- Manage GA (General Availability) launch deliverables across teams to ensure on-time, high-impact execution.
What You Bring
- 6–8+ years of product marketing experience in B2B SaaS, ideally in AI, cloud, or enterprise software.
- Proven ability to position a platform across product tiers (low-end to enterprise-grade).
- Strong track record of authorship—data sheets, white papers, videos, PR messaging, and market-facing decks.
- Deep understanding of digital marketing (SEO, SEM, gated content, conversion optimization).
- Experience leading product launches and cross-functional GTM deliverables.
- Exceptional storytelling, writing, and presentation skills.
- Comfortable working in a fast-paced, founder-led startup environment.
What We Offer
Achieve your life goals and work goals at Persado
- Persado’s hybrid working model empowers both remote and in-office work equitably
- Competitive and equitable compensation
- Generous benefits packages globally
- 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
- We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
- Employee Enrichment Fund to pursue a passion or upgrade your home office
- Structured onboarding program to ensure a confident start and long-term success for new hires
- Strong emphasis on career development and mobility, continuous feedback loops and performance management
- Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
- #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
- Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more
Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.
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