Job description
Director, Product Marketing
Who we are
Jellyvision’s ALEX®, is on a mission to improve lives by helping people choose and use their benefits. We are raising the bar—for benefits and the employee experience (for our employees and those of the customers we serve) – by scaling personalization, compassion and an earnest intent to be helpful in all that we do.
Jellyvision people are a group of creative problem solvers who use good judgment, give each other honest feedback, engage in real debate, and snack frequently. We are curious, hungry, and humble—because we know this is how we’ll continue to make an impact. We’re kind, biased towards action, and sweat the details to create great experiences for those we serve.
We are an inclusive, human-first workplace. Respect and trust for each other are foundational, and our equitable total rewards offerings support the lives and holistic well-being of our unique people. At Jellyvision, expect career experiences that challenge you, empower you to have a direct impact on our mission, and enable you to learn, try, and do while having fun along the way.
What’s the role?
We’re looking for a strategic, high-impact Director of Product Marketing to help define and deliver how Jellyvision shows up in the market: what we say, who we say it to, and how we turn strategy into action across teams.
Reporting to the VP of Marketing, you’ll lead a small (but incredibly mighty) product marketing function. This role is central to how we connect product strategy to real-world outcomes. You’ll help shape positioning and messaging, guide packaging decisions, and partner across Product, Sales, Finance, Demand Gen, and Content to ensure we’re aligned from roadmap to revenue. You’ll lead high-stakes launches with discipline, clarity—and probably a few jokes along the way. From crafting customer-facing narratives to equipping sales to close, you’ll play a pivotal role in how our product shows up and drives results.
We’re looking for someone who can zoom out to see the story, zoom in to make it real, and keep things smart, human, and focused on results.
What you’ll do to be successful
1.) Own and Drive GTM Strategy
- Define the go-to-market strategy and cross-functional launch planning for a major new product and support go-to-market for an existing product
- Build and maintain a launch calendar that delivers ongoing marketable moments, not just big-bang launches.
- Responsible for translating market opportunity into actionable strategy—defining how we win, where we grow, and how Product Marketing drives measurable business impact.
- Define and evolve positioning, messaging, and packaging in close partnership with Product and Marketing leadership
- Translate complex product functionality into clear, compelling customer narratives.
We’ll measure success by:
- Launches that are on time, well-coordinated, and grounded in differentiated messaging
- GTM plans that drive measurable pipeline and revenue
- Clear alignment between product roadmap and marketing execution
2.) Internal & External Partnership
- Drive organization-wide understanding of our differentiated value: what problems we solve, for whom, and why we’re different. Be the go-to resource for product messaging, both internally and externally
- Collaborate with Sales and RevOps to influence pipeline and revenue through enablement, collateral, and deal support.
- Partner with Sales Enablement on enablement strategy and asset creation, ensuring materials are adopted, useful, and grounded in real deal insight.
We’ll measure success by:
- Increased win rates, especially in competitive scenarios
- Sales team confidence in product messaging and collateral
- Consistent use and positive feedback on enablement materials
3.) Connect Market Insights to Business Strategy
- Define and track Product Marketing OKRs that ladder up to company growth and revenue goals
- Gather insights from customer conversations, competitive research, and market trends to inform messaging and GTM strategy
- Lead pricing and packaging in partnership with Product and Finance
- Support analyst relations strategy and in collaboration with comms and PR partners
We’ll measure success by…
- Messaging that evolves based on data, trends, and buyer behavior
- Pricing and packaging that supports commercial goals and improves deal velocity
- Strong visibility and alignment with analyst and media narratives
Experience & skills you’ll need
- 10+ years in product marketing, ideally with experience launching enterprise software in a B2B or SaaS setting.
- Proven ability to drive strategic positioning in a competitive or crowded category.
- Experience aligning cross-functional teams across product, marketing, and sales.
- A track record of measurable impact, whether that’s revenue influenced, pipeline created, or win rate improved.
- A customer-first mindset with the ability to translate insights into action.
- A builder’s mentality: you’ve rolled up your sleeves and executed on major initiatives, not just overseen them.
- Comfort navigating ambiguity and evolving priorities.
- Familiarity with segmentation strategy, pricing/packaging, or partner marketing.
- Strong storytelling and writing chops.
Nice to have: Experience in benefits, HR tech, or adjacent B2B SaaS verticals.
You’ll thrive in this role if you’re part strategist, part storyteller, part operator, and you’re ready to help Jellyvision bring something bold to market, with impact and intention.
We can’t wait to meet you!
The Details
- Location: Remote
- Starting Salary: $160,000 - $200,000
What Jellyvision will give you
Check out our benefits here!
Jellyvision is committed to continuous evolution and fostering a more diverse and inclusive workplace where everyone is welcomed, valued, and respected. It doesn’t matter your race, ethnicity, religion, age, disability, sexual orientation, gender, gender identity/expression, country of origin, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), criminal histories consistent with legal requirements or any other basis protected by law…we just want amazing people who are willing to grow along with us.
Although we have a Chicago-based HQ that employees are welcome to work out of whether they’re local or just visiting, this position is also eligible for work by a remote employee out of CA, CO, FL, GA, IL, IN, KY, MA, MI, MN, NC, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA or WI.
